Giffgaff 'the man' by Albion
27 May 2010
Albion is rolling-out an integrated ad campaign to help launch Giffgaff, the O2-backed community
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O2 'priority moments' by R/GA London
17 Aug 2011
O2 promotes its 'priority moments' service in a new campaign by R/GA London....For the initiative, Priority Moments teams up with 30 brands, including WHSmith, French Connection and Harvey Nichols, to offer O2 customers location-based offers. ...
O2 'niggles and narks' by VCCP
19 May 2010
O2's new TV ad by VCCP accuses rivals of offering a poor service and making misleading claims....The ad shows a series of odd looking animated characters to illustrate problems with broadband companies. O2 aims to persuade the public that consumers who sign up to its service will avoid the problems ... to demonstrate to those watching online TV that O2 Broadband can offer more than their current supplier. ...
O2 'international favourites' by VCCP
17 Nov 2010
O2 has launched a TV ad for its new International Favourites service....and Warsaw, the ad shows words in different languages to describe the O2 service. The campaign will also ...
O2 'gurus' by VCCP
16 Jun 2011
O2 has launched a campaign to drive awareness of 'O2 Gurus' a nationwide team of technology...The campaign will span TV, outdoor, digital, press and experiential digital activity. The campaign shows O2 Gurus giving a series of daily technology tips from how to insert a SIM card to how to use apps for star gazing. ...
O2 "quacky races" by Agency Republic
16 Mar 2009 | by Kate Nettleton
O2 is racing rubber ducks to support the 02 Top-up Surprises campaign created by VCCP.
O2 'money' by VCCP
20 Aug 2009
O2 is launching its first financial products in the form of two cards; the Cash Manager and Load
O2 '3D rugby' by VCCP
25 Jan 2010
O2 is celebrating 100 years of rugby at Twickenham Stadium and will be screening England's home RBS
Adwatch Review: O2
23 Jun 2009
LONDON - Nick Hurrell, partner at Hurrell, Moseley, Dawson and Grimmer, reviews the latest O2 TV.... O2's ad is based on the insight that when you have children, your fridge becomes a visual metaphor ... innovation that will make a fortune for O2, and the agency delivers it simply without recourse to those ...
O2 ties with NatWest to create O2 Money
15 Jul 2009 | by Alex Brownsell
LONDON - O2 is entering into a partnership with NatWest to create the personal financial..., exclusively available to O2 customers. The Cash Manager' card, aimed at adults, will allow consumers ... -driven campaign, including a tie-up with social networking site Bebo. O2 has also signed up a sponsorship deal with Channel 4 soap Hollyoaks. From September, the O2 idents will be contextual to what is taking place ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
