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In the US, there are rules about what a company can and cannot communicate about a drug, but...In the US, there are rules about what a company can and cannot communicate about a drug, but ... , but the drug still remains on treatment-only accounts for a minority of prescriptions. There would ... in the case of some of the new treatments for schizophrenia - the increased drug costs would be more than ...
company? CASE STUDY: Advertorials gave an invaluable boost to the launch of Pylorid, a new drug...company? CASE STUDY: Advertorials gave an invaluable boost to the launch of Pylorid, a new drug ... page advertorial for Glaxo Wellcome s new drug Pylorid, aimed at combating stomach ulcers, appeared ... account manager Angie Searle. The advertorials appeared the week the drug was launched and were ...
with the acquisition of OTC specialist Concept and set up a business and technology division. The company ...
, with European clients such as Swiss-based drug company Sarona. Toronto-based Environics Communications ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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