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of more knowledgeable consumers. The new regulations will allow drugs companies to make greater use ... of drugs that have switched from being available on prescription only to being sold over the counter ... . Drugs manufacturers have been pressing for an amended and simplified code, fearing that they are being ...
The new restrictions would mean that ads for drugs such as Nurofen Plus would have to carry the warning: "Can cause addiction. For three days' use only." In addition, ads will only be able to claim that the drugs can relieve acute-to-moderate pain rather than assisting with coughs and colds, while references ...
it is planning to sell over the counter (OTC)....A result is expected at the end of next month. The erectile dysfunction drug, which was launched ... making an application to the EU to make Viagra available without a prescription. The drug is advertised ... . The UK campaign is likely to consist of digital, press, in-store and direct marketing. Boots ran an OTC ...
it is planning to sell over the counter (OTC)....A result is expected at the end of next month. The erectile dysfunction drug, which was launched ... making an application to the EU to make Viagra available without a prescription. The drug is advertised ... . The UK campaign is likely to consist of digital, press, in-store and direct marketing. Boots ran an OTC ...
Boots put its over-the-counter drugs business on the auction block four months ago. What's new?...the OTC brands. How significant is this deal? Crookes Healthcare, a subsidiary of BHI, is one of the biggest OTC suppliers in the UK and markets 130 OTC products worldwide. Why does Boots want to sell BHI ... , with issues such as price and product competition from supermarkets affecting the OTC brands. Does the firm ...
and promotion of OTC and prescription drugs, has announced that regulations to remove the ban on consumer ... prove a filip for advertising and PR agencies as drugs giants hunt for agencies to market their products ... , the trade body for OTC medicines and food supplements. A spokeswoman for the Proprietary Association GB ...
the launch of DulcoEase, its OTC stool-softening product.
Singapore to Hong Kong in a bid to extend its reach into Greater China. Product PR for the drug manufacturers' range of OTC drugs is being stepped-up in China where Eli Lilly is looking to launch new drugs this year. ...
Plans to make more drugs available to consumers have prompted the over-the-counter industry's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available, with the morning-after pill being this year's most controversial switch from prescription-only. Industry ...
to signal its switch from a prescription drug to OTC.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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