Bayer awards OTC digital accounts to i-level
31 Oct 2008 | by Fiona Ramsay
LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.
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OTC extends white label agreement with Freeserve
09 Dec 2003 | by Staff,
The agreement, which follows a contested pitch, will see OTC enhancing its strategic partnership with Freeserve, and supplying content, including flights, where OTC will become the ISP's exclusive supplier for the first time, Eurostar tickets, ferries, villas and cottages. The deal also includes what OTC calls its ...
Lastminute follows OTC offer with Gemstone acquisition
05 Mar 2004 | by Emma Rigby,
LONDON - Lastminute.com has added another company to its empire with the acquisition of Gemstone Travel, a call centre-based travel agent and online tour operator.
Lastminute takes major step with £55m OTC offer
04 Mar 2004 | by Jennifer Whitehead,
.com to Lastminute 's operation, as well as giving it access to 15m potential users of OTC's sites and its ... addition of OTC's established corporate and white label operations to Lastminute.com's leading branded ... of duplicate functions and improved operating efficiency. The Lastminute deal values OTC shares at 31p each ...
NEW MEDIA: Anti-drugs push
23 Apr 1998 | by LYNNE ROBERTS
Public health minister Tessa Jowell and UK anti-drugs co-ordinator Keith Hellawell are launching a...Public health minister Tessa Jowell and UK anti-drugs co-ordinator Keith Hellawell are launching a drugs information Web site, www.trashed.co.uk. It forms part of the Health Education Authority s campaign to inform the young about drugs. ...
Terrence Higgins Trust launches site for drugs campaign
06 Jun 2008 | by Jacquie Bowser
's recreational drugs campaign....about recreational drugs and their health implications. The campaign's website features a resident drugs counsellor to answer visitors' questions anonymously and explains how 12 different drugs ... on the legality of recreational drug use. Dominic Edwardes, head of marketing at Terrence Higgins Trust, said ...
Government launches Frank online anti-drugs push
18 Jan 2008 | by Darren Davidson
LONDON - The government has launched a drugs awareness campaign, created by digital agency Profero...The campaign is the latest instalment in the government s long-running drugs awareness ... problems caused by the drugs they have taken. You can view the ad here . The campaign was managed ... online presence will help to prevent drug use among 11- to 18-year-olds. ...
Internet could beat ban on advertising prescription drugs
09 Apr 1999 | by EMMA HALL
The Advertising Association is to consult its members over whether ads for prescription-only drugs...-only drugs should be allowed on the internet. The move follows a controversial decision by the Medicines Control Agency to allow the British Medical Journal to include drug ads on its website ... , the ads will allow the public access to information about new drugs. Ad industry leaders believe ...
DoH takes Frank drugs awareness work on to the web
01 Jul 2004 | by Mark Sweney,
LONDON - The Department of Health is to embark on the first online advertising in its 'Frank' drugs...and non-judgmental authority for drugs information. Web users will be directed to Talk to Frank ... parents, carers and drug users. Profero's appointment followed a five-way competitive pitch handled ...
COI pulls its drug awareness site
06 Dec 2006
about drugs....The 'Frank Debate' blog was launched recently as part of a government drug-awareness campaign. However, the site was taken down following a number of 'inappropriate comments' posted by members of its target audience of 11- to 18-year-olds. The site's discussion topics included 'The biggest myths you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
