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So pharma companies are now allowed to advertise OTC treatments? The ban on advertising OTC drugs...), due to go OTC this month. Sounds like very good news for PROs? Yes. But the increased exposure ... most manufacturers of branded OTC medicines, has created some guidelines. These include the idea that ads must be unambiguous and must make it clear when drugs need to be taken with clinical advice ...
Boots put its over-the-counter drugs business on the auction block four months ago. What's new?...the OTC brands. How significant is this deal? Crookes Healthcare, a subsidiary of BHI, is one of the biggest OTC suppliers in the UK and markets 130 OTC products worldwide. Why does Boots want to sell BHI ... , with issues such as price and product competition from supermarkets affecting the OTC brands. Does the firm ...
-and-baby and OTC portfolios...., meanwhile, is a medicine for the management of acute diarrhoea; Fuel will promote its recently gained OTC ... -running investigation by the Serious Fraud Office (SFO) over the supply of generic drugs to the NHS. Denying allegations ...
Johnson & Johnson MSD is preparing for the UK’s biggest selling drug Zocor’s move from prescription...recommending the cholesterol-lowering drug and identifying high-risk cases for referral to doctors ...
), formerly prescription-only (POM), can switch to over-the-counter (OTC) status next month – hence last...suffer. So, are a lot of drugs switching to OTC status now? The process is speeding up. The Government wants ten drugs per year reclassified from POM to OTC in 12 therapeutic areas. Zocor is probably ... to OTC switch of Zocor Heart-Pro, an anti-cholesterol treatment manufactured by McNeil – then called ...
. The existence of the Government's advisory group on drugs, and statements made by its former chair on the legalisation of the drug, meant that care and consideration needed to be taken during the launch ...
Are we talking about Boots Viagra announcement? Yes, the high-street chemist last week became the first outlet to offer the anti-impotence drug over the counter (OTC). Currently, it can only be given on prescription to treat men suffering from impotence or erectile dys function. Inevitably, Boots made ...
Singapore to Hong Kong in a bid to extend its reach into Greater China. Product PR for the drug manufacturers' range of OTC drugs is being stepped-up in China where Eli Lilly is looking to launch new drugs this year. ...
Plans to make more drugs available to consumers have prompted the over-the-counter industry's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available, with the morning-after pill being this year's most controversial switch from prescription-only. Industry ...
Road's brief is to launch an integrated awareness programme for GSK's over-the-counter (OTC) migraine treatment Imigran Recovery. The campaign is the first PR activity to support the brand since it was switched to OTC status in 2006 and is a major part of the brand's support activity in 2008. The account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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