PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer
01 Nov 2002
of the issues and prominent branding. COMMENDED - Superdrug Stores, The Morning After Pill OTC Briefing, Cohn Wolfe Healthcare Controversy surrounding the availability of an OTC morning after pill was used to raise awareness of Superdrug's pharma credentials. Cohn Wolfe used OTC sales figures to dispel ...



