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Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...The UK s second largest drug manufacturer is understood to have called in Tonic Life and Red Door Communications for its first UK list, following a seven-month procurement process. However, industry insiders ... is grappling with rising drug development costs, suffered a 19 per cent fall in profits in the period from ...
the need to speed up access to new drugs for blood cancer sufferers....to new drugs. Emma Whelan, director of marketing at Leukaemia Lymphoma Research, said: MHP ... in the process of accessing drugs. The account will be led by MHP Health Mandate director Rachel Rowson ...
) media account for drug giant Novartis from MEC....the past several years." The review of the account kicked off in April this year . In October, the drug ...
-European media planning and buying account for Cialis, the company's erectile dysfunction drug.
What's your job title? European media director. Brands controlled Three divisions - nutritionals, over the counter (OTC) and oral care - which include Lucozade, Horlicks, Ribena, Beechams, Night ... , while OTC and oral care reverse this, with about 80% in TV. What are the big media issues? Making ...
with the brands acquired as part of its $16.6bn, all-cash acquisition of Pfizer Consumer Healthcare, the OTC division of pharmaceutical company Pfizer, in June 2006. Pfizer s OTC brands include the male impotence ...
The work aims to encourage young people to seek accurate and impartial information about drugs. It targets 11- to 18-year-olds and will run across radio, print and online, posing drug-related questions ... answers to questions about drugs. The digital work, which re-uses executions from previous campaigns ...
advocacy programmes all the way down to direct to consumer or OTC communications." Campaign Asia ...
Under the headline "Drugs deals hit agencies", the story claimed cocaine use had become such a ... 't provoked by the revelation itself - adland's drug habit had been an open secret for more than two decades ... we believed that if drug use was affecting the way the industry was operating, then we had a duty ...
such as AstraZeneca the UK s second-biggest drug maker which announced a worldwide jobs cut of 7,300 last week ... s position as an international competitor in creating life-changing drugs. Currently, ABPI s members supply ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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