14 Oct 2010
| by Mark Banham
Roche is set to launch an agency review for its oncology drug MabThera....range of molecular oncology tests.
The MabThera drug is harvested from Chinese hamster ovary (CHO ...
jostling for market share include Novartis, with its lymphoma drug Lucatumumab, and several new products ...
15 May 2012
| by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...The UK s second largest drug manufacturer is understood to have called in Tonic Life and Red Door Communications for its first UK list, following a seven-month procurement process.
However, industry insiders ...
is grappling with rising drug development costs, suffered a 19 per cent fall in profits in the period from ...
07 Jul 2011
| by Sara Kimberley
The Home Office is holding a digital review to find an agency to work on its drugs awareness...teenagers advice on the use of cocaine. It also aimed to show teenagers the hard reality of using drugs ...
by drug dealers. Peep Show actor and comedian David Mitchell was used as the dog s voice. The ads aimed to deter teenagers from using cocaine showing the darker side of the drug such as very fast heart rate. ...
07 Apr 2011
| by Sara Kimberley
Pfizer has spilt the pan-European advertising duties for its Viagra drug between JWT and McCann...do not permit the direct promotion of prescription drug brands. However, previous TV advertising paid ...
13 Mar 2012
| by Sara Luker
the need to speed up access to new drugs for blood cancer sufferers....to new drugs.
Emma Whelan, director of marketing at Leukaemia Lymphoma Research, said: MHP ...
in the process of accessing drugs.
The account will be led by MHP Health Mandate director Rachel Rowson ...
20 Dec 2011
| by Mark Banham
) media account for drug giant Novartis from MEC....the past several years."
The review of the account kicked off in April this year . In October, the drug ...
13 Apr 2012
| by Matt Cartmell
a 1 a day drug to delay progression of the disease and reduce the need for hip and knee replacements.
The drug, Strontium Ranelate, marketed as Protelos, is already used for people ...
07 Feb 2012
| by Elizabeth Pears
such as AstraZeneca the UK s second-biggest drug maker which announced a worldwide jobs cut of 7,300 last week ...
s position as an international competitor in creating life-changing drugs. Currently, ABPI s members supply ...
16 Dec 2010
| by Katherine Levy
The business will move out of ZenithOptimedia, which currently handles the account but did not repitch. Starcom, PHD and Maxus also pitched for the business two weeks ago. Vizeum was also on Pfizer's roster as it already works on the US drugs giant's smoking cessation projects. Universal McCann also ...
08 Jul 2010
| by Matt Williams
The agency saw off competition from Saatchi Saatchi Healthcare to win the task.
Pfizer is planning to launch the drug, which does not yet have a name, in 2011. The global pharmaceuticals company already owns the prescription-only Viagra brand, but has been keen to introduce an over ...
to remove filters
