Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
Pfizer two years ago and has held several brand management positions across healthcare, OTC and FMCG ...
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Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
an operating loss (2010 2011). OTC stakes fell but machine turnover grew in 2011 ...
Rethinking the pharmaceutical marketing model
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of observation from an industry leader that deserves special notice. To be sure, most prescription drug ... functional benefits and safety messages simultaneously for a drug. The body of this consumer marketing ... breaks between the network news, where one prescription drug ad follows the other in a $3bn river ...
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the rights to the drug Suboxone from Merck. Becht said: "RBP [the pharmaceutical division] is making very ...
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forced to deny claims that she takes class-A drugs. Tabloids recently ran stories about her fighting ...
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and financial services campaign, following an undercover drugs sting by the News of the World. The model, who ...
School Reports 2012: Profero
02 Apr 2012
, clinging on to all of them, including the Home Office Frank anti-drugs account despite a pitch ...
M&S Christmas sales boosted by food and discounting
10 Jan 2012 | by Matthew Chapman
, which stirred controversy when finalist Frankie Cocozza was edited out after a drugs scandal. M ...
MAGAZINE ABCs: High-flying Economist is UK's stand-out performer
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You Stand?' ad campaign featured editorials about: the case for legalising drugs; giving prisoners ...
A Brush With the Law
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of 1998. Patent considerations played their part in the creative process. Unlike drugs, where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
