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At a glance: Advertising OTC drugs

02 Jul 2004

So pharma companies are now allowed to advertise OTC treatments? The ban on advertising OTC drugs...The products now free to be advertised include anti-cholesterol treatment Zocor (PRWeek, 21 May), due to go OTC this month. Sounds like very good news for PROs? Yes. But the increased exposure ... most manufacturers of branded OTC medicines, has created some guidelines. These include the idea ...

Advertising for OTC drugs to be allowed to use terminology

01 May 1998 | by JOHN OWEN

Rules governing the advertising of medical products in Britain are being updated to take account of more knowledgeable consumers.

Bayer awards OTC digital accounts to i-level

31 Oct 2008 | by Fiona Ramsay

LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.

Trinity beats Grayling to Bayer OTC brands

14 Feb 2007 | by Ian Hall

Trinity won a three-way pitch against incumbent Grayling and one other undisclosed agency to secure the business, which includes work on six priority OTC brands including Rennie, Canesten and Berocca. The contract includes consumer and trade relations as well as work on Sanatogen, Qwells ...

OTC bulletin’s top PR gong for Shire

09 Mar 2004 | by Ian Hall

at OTC bulletin’s OTC Marketing 2004 Awards last week....Shire won Best OTC PR Campaign for its work on Pfizer Consumer Healthcare’s smoking cessation brand Nicorette. GlaxoSmithKline Consumer Healthcare won OTC Company of the Year and was joint winner in the OTC Marketing Innovation of the Year category for NiQuitin CQ’s link-up with the BMW Williams Formula ...

Lastminute follows OTC offer with Gemstone acquisition

05 Mar 2004 | by Emma Rigby,

LONDON - Lastminute.com has added another company to its empire with the acquisition of Gemstone Travel, a call centre-based travel agent and online tour operator.

OTC extends white label agreement with Freeserve

09 Dec 2003 | by Staff,

The agreement, which follows a contested pitch, will see OTC enhancing its strategic partnership with Freeserve, and supplying content, including flights, where OTC will become the ISP's exclusive supplier for the first time, Eurostar tickets, ferries, villas and cottages. The deal also includes what OTC calls its ...

Novartis selects chief for OTC unit

12 Jun 2003 | by Sam Solley

-the-counter (OTC) products in the UK and Ireland. The job gives him control of a 5.3m marketing budget

Regester Larkin to protect OTC pricing

21 Aug 1998 | by SOPHIE BARKER

Regester Larkin has won a three-way pitch to handle PR for the Community Pharmacy Action Group, as it continues its campaign to prevent the threatened abolition of resale price maintenance, a policy that guarantees a minimum price for over-the-counter medicine.

STOP PRESS: Consolidated creates dedicated OTC team

07 Nov 1997 | by JEMIMAH BAILEY

Consolidated Communications is to create its first OTC healthcare team in January 1998. The team...Consolidated Communications is to create its first OTC healthcare team in January 1998. The team will be headed by director Helen Triggs, who joins from Cameron Choat and Partners where she was board director. ...

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