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Adwatch Review: DfT: Drug-driving

LONDON - David Golding, planning founder at Adam & Eve, reviews the government's latest anti-drug.... It is also a good strategy to take a general belief, such as drugs' impact upon the user's eyes, and turn ... . Talking to young people about drugs is always going to be tricky and this approach circumvents ... was not a gateway to a bigger presence, partic ularly online. I searched drug driving' as instruct ed ...

Government TV campaign warns against 'drug driving'

LONDON - The Government is launching a TV ad tonight to highlight the perils of driving after drug...The 2.3m campaign warns drivers that the police can spot the tell-tale signs of d'rug driving ... drug abuse. Transport Secretary Lord Adonis said, 'We are determined to get the message through ... for Transport, around 10% of young male drivers admits to driving after taking illegal drugs. ...

Google goes to court over illegal drugs ads

The internet giant hopes the legal proceedings filed on Tuesday will deter phony pharmacies from violating its ad policies by selling illegal drugs on Google. The company, on its blog, said there had been an increase in rogue pharmacies advertising illegal and potentially harmful drugs. However ...

Drug companies to benefit from Swine Flu fears

surgical masks'. The ads drive consumers to a website and phone number to order the masks. Drugs giants ... -viral drugs Tamiflu and Relenza. The NHS is aiming to vaccinate everyone in the UK against Swine Flu ...

Drug industry launches shock ad on dangers of fake medicines off the web

LONDON - Drugs company Pfizer is collaborating with a number of healthcare organisations to launch

German pharma company ticked off for Tweeting launch of new drugs

"discredit" and reduced confidence in the drugs industry after it tweeted the launch of two drugs Levitra, an erectile dysfunction drug, and Sativex, a cannabis-based painkiller used for the treatment of multiple ...

GSK marketing team in restructure

-the-counter (OTC) healthcare and oral care brands under a single senior marketer....Carol-Anne Stewart, previously marketing director for oral care, takes on the title of marketing director. Her enlarged remit covers a range of brands, including smoking-cessation product NiQuitin. The restructure, which affects about 30 marketers, follows the departure of marketing director for OTC consumer ...

Michael Phelps won't go to pot

Like many celebrities before him, the Olympian's drugs bust will have no long-term effect on his

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving

We'll Call You - Frank

Mole has been known to dabble in the odd spliff (we never inhaled), so we rang the drugs advisory.... Frank OK, it's just different if you are under 18. Cannabis is a Class B drug, so the police ... luck. Verdict The call-handler was polite, and, as you would expect, talked very openly about drugs ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.