Click 
to remove filters
it is planning to sell over the counter (OTC)....A result is expected at the end of next month. The erectile dysfunction drug, which was launched ... making an application to the EU to make Viagra available without a prescription. The drug is advertised ... . The UK campaign is likely to consist of digital, press, in-store and direct marketing. Boots ran an OTC ...
it is planning to sell over the counter (OTC)....A result is expected at the end of next month. The erectile dysfunction drug, which was launched ... making an application to the EU to make Viagra available without a prescription. The drug is advertised ... . The UK campaign is likely to consist of digital, press, in-store and direct marketing. Boots ran an OTC ...
the launch of DulcoEase, its OTC stool-softening product.
to signal its switch from a prescription drug to OTC.
-the-counter (OTC) products in the UK and Ireland. The job gives him control of a 5.3m marketing budget
-label products has meant the drugs industry is having to fight hard to hang on to its market, writes Claire...-label products has meant the drugs industry is having to fight hard to hang on to its market, writes Claire ... director Rob Morgan is an indication that the drugs industry is gearing up for a marketing revolution ... the expected competitive onslaught. In the past, drugs companies grew fat on the proceeds of exclusive ...
LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.
Pharmaceutical giant Pfizer, the UK's biggest consumer healthcare company, has consolidated the global advertising business for its over-the-counter healthcare brands into roster agency J Walter Thompson.
. Warner-Lambert continues to market Glaxo s OTC drugs in the US. ... of patents. Zantac, one of the world s top-selling drugs, accounts for 17% of Glaxo s pounds 8bn sales ... the account in the US. Gary Lyon, Glaxo s general manager of OTC operations, oversaw the three ...
and support about drugs in a 3m campaign jointly funded by the Home Office and the Department of Health
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
