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PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer

WINNER - TIXYLIX AND THE GREAT NOSE-BLOWING CONUNDRUM - NOVARTIS CONSUMER HEALTH; THE RED CONSULTANCY

GSK installs Learmouth as global comms chief

making an offer for Pfizer’s OTC drugs arm. GSK is yet to decide how 15-year stalwart Learmouth ... pressure from animal-rights extremists. The company is also gearing up for the launch of important drugs ...

FOCUS: HEALTH PR - Top drug brands face a bitter pill/What happens to popular brand name drugs

It is estimated that one third of drugs in the US will be coming off patent in the next five years...It is estimated that one third of drugs in the US will be coming off patent in the next five ... of AstraZeneca s drug sales come from two products - Zestril and Losec - both of which go off patent in 2002. Patents last for 20 years and it generally takes eight to ten years to bring a drug to market, so you ve ...

PAGB hires Spink’s Pace to manage comms

The Proprietary Association of Great Britain (PAGB), the trade association for OTC medicines...Pace, who takes charge of the PAGB’s comms initiatives, including trade and professional relations and consumer information campaigns, reports to commercial and communications director Mike Owen. She has replaced former senior comms manager Dr Diane MacArthur, who is now a brand comms manager at drugs giant ...

GSK and Ozone prepare blitz for Imigran switch

-the-counter (OTC) status....The agency, which advised Johnson & Johnson/Merck Sharp & Dohme (now McNeil) on heart drug Zocor's high-profile and controversial switch to OTC status last year, is handling a media and stakeholder relations programme. The application to make Imigran available OTC is with the Medicines and Healthcare ...

CAMPAIGN REPORT ON HEALTHCARE: Lifestyle drugs as brands - With other European countries finding

The term lifestyle drugs means everything and nothing. Like political correctness or spin...be prescribed drugs so that the adverse reactions profile can be established, but their natural home is OTC ... The term lifestyle drugs means everything and nothing. Like political correctness or spin ... already famous brands - despite a ban on advertising prescription-only drugs direct to the consumer ...

Glaxo pounds 40m ad job for McCann

. Warner-Lambert continues to market Glaxo s OTC drugs in the US. ... of patents. Zantac, one of the world s top-selling drugs, accounts for 17% of Glaxo s pounds 8bn sales ... the account in the US. Gary Lyon, Glaxo s general manager of OTC operations, oversaw the three ...

Healthcare: Seven Seas work by WS wins award

Weber Shandwick pipped Ozone to win the Best OTC Public Relations Campaign at the 2005 OTC...WS won for its work on Seven Seas Cod Liver Oil, beating Ozone's campaign on the OTC switch of Zocor Heart-Pro into second place at the annual event, organised by OTC bulletin. Lexis Public ... , meanwhile, won Best OTC Marketing Campaign on a Small Budget for work on Thornton Ross's threadworm ...

Drug exhibition tackles media

Drug services charity Drugscope has launched a drive to highlight the differences between the way...with drug use by contrasting photos of celebrity drug users with photos of socially deprived drug dealers and addicts. ‘Drug users who have got money and fame are treated differently from drug users living ... the apparent glamour of drug abuse.’ Photographs of both socially deprived and celebrity drug addicts ...

Lambeth youth and drugs

Lambeth Council is warning youngsters of the short-term effects of taking drugs, via a poster...The south London authority wants to raise awareness of its youth substance misuse service. ‘Staff from the drug action team told us youngsters are most concerned with the short-term effects of taking drugs, such as their effect on relationships or on exams, so we are focusing our messages around ...

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