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and promotion of OTC and prescription drugs, has announced that regulations to remove the ban on consumer ... prove a filip for advertising and PR agencies as drugs giants hunt for agencies to market their products ... , the trade body for OTC medicines and food supplements. A spokeswoman for the Proprietary Association GB ...
: - Faberge has been condemned as 'irresponsible' by anti-drugs campaigners after using a drugs...: - Faberge has been condemned as 'irresponsible' by anti-drugs campaigners after using a drugs ... powdered drugs such as cocaine and amphetamines. When unfolded, it displays the message 'Fusion fragrance ... that is scented with the perfume, but could be interpreted as being speed or another such drug. The ad is part ...
: - Faberge has been condemned as 'irresponsible' by anti-drugs campaigners after using a drugs...: - Faberge has been condemned as 'irresponsible' by anti-drugs campaigners after using a drugs ... powdered drugs such as cocaine and amphetamines. When unfolded, it displays the message 'Fusion fragrance ... that is scented with the perfume, but could be interpreted as being speed or another such drug. The ad is part ...
, to handle asthma drug Pulmicort on a global basis....AstraZeneca has hired Medical Action Communications (MAC), the UK s biggest healthcare PR agency, to handle asthma drug Pulmicort on a global basis. The account is worth over pounds 1 million in fees and will be led from MAC s London office. It was won following a three-way pitch against ...
LONDON - Two of the world's biggest drug companies have told MPs they do not think that direct...are not pressing for it," he said. The introduction of DTC drug advertising in the UK may not be welcomed ... in allowing ads for drugs on television. However, recent developments in the US may put a dampener on the drug ... claims that ads for certain drugs were misleading. Merck has already withdrawn the painkiller Vioxx ...
-depressants 'misleading' and ordered the pharmaceutical giant to drop the television campaign for the drug, Paxil....The case was brought against GSK by 35 users of Paxil, who claimed that the drug causes physical ... that the advert had been submitted to the Food & Drug Administration (FDA) beforehand, and no objections were ... and regulating pharmaceutical ads." Paxil, known in Europe as Seroxat, was GSK's best-selling drug last year ...
GlaxoSmithKline from marketing its Aids medication in protest at the price at which it sells the drugs in the US....at reduced prices, it charges twice as much as its competitors for Aids drugs in the US. It said it would stop the drugs giant marketing its products on its outpatients websites. The company is reported to have said that while it acknowledges some generic Aids drugs sell in the developing world for half ...
NEW YORK - A new report has attacked the top drug companies in the US for spending more...The report, produced by Families USA, says that the US drug companies that market the 50 most-prescribed drugs to seniors in the US spend more than twice as much on marketing, advertising and administration ... Allergan, which makes the cosmetic surgery drug Botox, spends 42% of its revenue in this area. The report ...
DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair ... and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers leading active lives after taking the drug and use the strapline: "I might have asthma, but I also have a ...
DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair ... and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers leading active lives after taking the drug and use the strapline: "I might have asthma, but I also have a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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