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Singapore to Hong Kong in a bid to extend its reach into Greater China. Product PR for the drug manufacturers' range of OTC drugs is being stepped-up in China where Eli Lilly is looking to launch new drugs this year. ...
Plans to make more drugs available to consumers have prompted the over-the-counter industry's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available, with the morning-after pill being this year's most controversial switch from prescription-only. Industry ...
PHARMACEUTICALS: Restrictive legislation makes it difficult to promote new drugs, regardless...PHARMACEUTICALS: Restrictive legislation makes it difficult to promote new drugs, regardless ... of the public PRICE FIXING: Small pharmacies come under threat by cut price OTC medicines being offered ... Gray reports on the international ethical and OTC markets One can draw an interesting parallel ...
Regester Larkin has won a three-way pitch to handle PR for the Community Pharmacy Action Group, as it continues its campaign to prevent the threatened abolition of resale price maintenance, a policy that guarantees a minimum price for over-the-counter medicine.
Consolidated Communications is to create its first OTC healthcare team in January 1998. The team...Consolidated Communications is to create its first OTC healthcare team in January 1998. The team will be headed by director Helen Triggs, who joins from Cameron Choat and Partners where she was board director. ...
Novartis Consumer Health, the OTC division of the world s second-largest pharmaceutical company...Novartis Consumer Health, the OTC division of the world s second-largest pharmaceutical company, has poached DHL s European PR chief Chris King to be director of international communications and PR. King has been appointed for his consumer PR experience to help the firm change its ...
Charles Barker PR has been drafted in to advise UK drug manufacturers, wholesalers and pharmacists...Charles Barker PR has been drafted in to advise UK drug manufacturers, wholesalers ... vitamin prices last October. Group member and drug industry body the Proprietary Association ... information to the OFT showing how much turnover is represented by OTC medicines, she said ...
of the issues and prominent branding. COMMENDED - Superdrug Stores, The Morning After Pill OTC Briefing, Cohn Wolfe Healthcare Controversy surrounding the availability of an OTC morning after pill was used to raise awareness of Superdrug's pharma credentials. Cohn Wolfe used OTC sales figures to dispel ...
Campaign: Launch of Party Feet Client: Scholl (SSL International) PR team: GCI Healthcare Timescale: August-December 2003 Budget: 10,000- 15,000
WINNER - TIXYLIX AND THE GREAT NOSE-BLOWING CONUNDRUM - NOVARTIS CONSUMER HEALTH; THE RED CONSULTANCY
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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