Click 
to remove filters
of more knowledgeable consumers. The new regulations will allow drugs companies to make greater use ... of drugs that have switched from being available on prescription only to being sold over the counter ... . Drugs manufacturers have been pressing for an amended and simplified code, fearing that they are being ...
of communications. The association, which was set up as a self-regulatory body by drugs manufacturers ... -the-counter drugs. The association already has a head of public affairs, Gopa Mitra, and retains Grayling ... manager Jessica Isles last year. Williamson joined drugs company Pharmacia and Upjohn in a marketing ...
and promotion of OTC and prescription drugs, has announced that regulations to remove the ban on consumer ... prove a filip for advertising and PR agencies as drugs giants hunt for agencies to market their products ... , the trade body for OTC medicines and food supplements. A spokeswoman for the Proprietary Association GB ...
the launch of DulcoEase, its OTC stool-softening product.
Plans to make more drugs available to consumers have prompted the over-the-counter industry's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available, with the morning-after pill being this year's most controversial switch from prescription-only. Industry ...
PHARMACEUTICALS: Restrictive legislation makes it difficult to promote new drugs, regardless...PHARMACEUTICALS: Restrictive legislation makes it difficult to promote new drugs, regardless ... of the public PRICE FIXING: Small pharmacies come under threat by cut price OTC medicines being offered ... Gray reports on the international ethical and OTC markets One can draw an interesting parallel ...
Regester Larkin has won a three-way pitch to handle PR for the Community Pharmacy Action Group, as it continues its campaign to prevent the threatened abolition of resale price maintenance, a policy that guarantees a minimum price for over-the-counter medicine.
Consolidated Communications is to create its first OTC healthcare team in January 1998. The team...Consolidated Communications is to create its first OTC healthcare team in January 1998. The team will be headed by director Helen Triggs, who joins from Cameron Choat and Partners where she was board director. ...
Charles Barker PR has been drafted in to advise UK drug manufacturers, wholesalers and pharmacists...Charles Barker PR has been drafted in to advise UK drug manufacturers, wholesalers ... vitamin prices last October. Group member and drug industry body the Proprietary Association ... information to the OFT showing how much turnover is represented by OTC medicines, she said ...
triggers for people to request the OTC version of Zocor from their GP, according to PRWeek's latest Brand...'s OTC version. Ten per cent of the GPs polled said they had increased their prescribing. But only ... had encountered a patient who asked for the OTC form of the product. BRAND WATCH MSD's Zocor ... %) From which source have patients requesting Zocor Heart-Pro (OTC) received their information? Family ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
