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Healthcare: On the Agenda - Cheap drugs for dementia patients

A King's College London study has found drugs that cost only 50p a day could help 450,000 advanced sufferers of dementia in the UK. The two drugs, Donepezil, more commonly known as Aricept, and Memantine ... certain point because the drugs are thought to stop adding any benefit. However, it is now claimed ...

Troubled drugs giant AstraZeneca calls in dual agency support

Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...The UK s second largest drug manufacturer is understood to have called in Tonic Life and Red Door Communications for its first UK list, following a seven-month procurement process. However, industry insiders ... is grappling with rising drug development costs, suffered a 19 per cent fall in profits in the period from ...

I wish I'd done ... Israel Anti-Drug Authority campaign

this idea from McCann Digital Israel for the Israel Anti-Drug Authority. It might be a fairly obvious idea.... ROLL THE CREDITS Title: Drugs set your Timeline Client: Israel Anti-Drug Authority Brief: Use Facebook's new Timeline feature to show clean vs drug-addicted life Agency: McCann Digital Israel ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.

MHP Health Mandate called in for blood cancer brief

the need to speed up access to new drugs for blood cancer sufferers....to new drugs. Emma Whelan, director of marketing at Leukaemia Lymphoma Research, said: MHP ... in the process of accessing drugs. The account will be led by MHP Health Mandate director Rachel Rowson ...

Sector Insight: betting shops

an operating loss (2010 2011). OTC stakes fell but machine turnover grew in 2011 ...

Sector Insight: Vitamins and supplements

Pfizer two years ago and has held several brand management positions across healthcare, OTC and FMCG ...

3 Monkeys Communications

-driven consumer work. Heaven. Novartis - which took us into OTC healthcare for the first time. Simply ... and healthcare/OTC capabilities. Push our boundaries and deliver industry-leading solutions to Marcomms ...

PLMR appointed by Arthritis Research UK

a 1 a day drug to delay progression of the disease and reduce the need for hip and knee replacements. The drug, Strontium Ranelate, marketed as Protelos, is already used for people ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

such as AstraZeneca the UK s second-biggest drug maker which announced a worldwide jobs cut of 7,300 last week ... s position as an international competitor in creating life-changing drugs. Currently, ABPI s members supply ...

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