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Tracey Follows: You don't need a cape and mask to have a superpower

classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

, and the influence of Barack Obama's election campaign on Locog's marketing approach.... Database marketing that s a very Obama-esque approach. We are totally driven by what we learnt from [the President] Obama [2008 election campaign]. Research feeds into leavers we need to pull and go out to our fan ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...

Soft Bowl 2012

, with Republican politicians claiming it was payback to President Obama for bailing the car-maker out with public ...

All Her Majesty's brands: 10 brands the Queen can't live without

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod ... Barack and Michelle Obama on their trip to Ireland a few weeks later, the Queen declined to sample ...

Is Amsterdam now back in business?

featuring unlikely images of world leaders, such as Barack Obama and Hugo Chavez, kissing each other. One ...

Marc Nohr, Kitcatt Nohr Digitas

-conceived and shortlived. - My favourite campaign created by someone else is ... the election of Barack Obama (is ...

Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum

to be overweight, despite what President Obama tells his citizens. In the past in poor old Blighty, being obese ...

Department of Health makes calorie reduction call to food industry

. This is similar to a US programme launched by First Lady Michelle Obama and backed by companies such as Kellogg ...

Five ways Steve Jobs changed marketing

The customer isn t right, I am Steve Jobs' death has seen him hailed as a "visionary" by Barack Obama and it is obvious why. The astronomical success of Apple in recent years is a result of Jobs being ahead of the curve when it came to predicting what the customers would desire in the future ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.