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Social network firm that claims to have helped elect Barack Obama calls in Frank and Launch Group

Barack Obama, has split a brief between Frank PR and Launch Group to promote its UK and European launch....NationalField is a tech and consulting firm that specialises in creating social networks for businesses and organisations. Lauched in 2008, the company was developed as a means for people inside Barack Obama s presidential campaign to connect with one another and share data about what they were ...

Danny Rogers: Obama's journey to find new hope for US

rhetoric of 'broken Britain', Barack Obama is personally venturing into the heartland of America ... -armoured, the huge black RV just about sums up how much hope and optimism remains in the Obama message. To be fair ... involved weeks of deals with Republican rivals that hardly enhanced Obama's reputation as a principled ...

Letters of the Week: That pint was worth a lot to Guinness, but more to Obama

I thought I'd write after you featured President Obama enjoying a pint of Guinness during his trip...The US President was seen across the world drinking a pint of Ireland's liquid gold - so Guinness has a global PR story on its hands. According to Kantar, Obama's trip generated more than $20m of free ... around the world, that pint will help soften the image of Obama and keep him in the public's favour ...

WPP's Sorrell among select few at President Obama's state banquet

and captains of industry to attend President Barack Obama's State Banquet at Buckingham Palace last night....Obama is only the second US president in history to pay a state visit to Britain, and only 170 guests were invited. The WPP boss has been vocal about his appreciation for the way Obama ... Obama's successful presidential campaign, was bought by WPP for an undisclosed sum. Blue State Digital ...

Brand Health Check: Barack Obama

The question was never whether he would stand, but how he would campaign. This month, Barack Obama ... November. In 2008, Obama's campaign made history for many reasons, not least for the social ... . Virtual 'pressing the flesh' will no doubt once again be central to the campaign, allowing Obama ...

Obama launches 2012 presidential bid with YouTube video

Barack Obama has kicked off his 2012 US presidential campaign with a video called "It Begins...In other years it might have been a poster, but as as Obama himself says: "The politics we believe in starts not with expensive TV ads or extravaganzas, but with you with people organising block-by-block, talking to neighbours, co-workers and friends". Read the rest of this post on Brand Republic ...

WPP lands 'Obama agency' Blue State Digital

for leading Barack Obama's digital campaign in the last US presidential elections....and creative director of BSD who took a sabbatical from the company to lead the Obama digital campaign said ...

David Miliband looks to Obama as social media put at heart of leadership website

to Barack Obama by focusing on helping people get involved and asking supporters for their ideas....to power". The inspiration from Obama's campaign are clear, with the site being used as springboard ...

Danny Rogers: It was pretty good, but not 'Obama' good

one compares this to the Obama campaign in 2008, that a UK election is still a very different beast ... leaders' appearance and messaging, no candidate cut through in the way Obama did. This may well come ...

Tara Hamilton-Miller: Tories can avoid Obama mistakes

to spin it, absolutely shattering for President Obama. This was no half-hearted protest. It was also a ... of that was down to Carla Bruni being nice to our Queen. Obama, for all his stardust, had just a year. It could ... the Obama model. They will have taken on board the pitfalls. The President has shown the fragility ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.