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(actually Smarties). Where do you find inspiration? Britney Spears, Barack Obama, Columbo, Phillip ...
There are many theories circulating about the mechanics of President Obama's election campaign...of the above theories. Speaking at MediaCom's Obama Breakfast earlier this month, he pointed out ... has two heroes of the campaign (outside of Obama himself, who certainly came across as the most ... , which become choosing between brand-controlled order or consumer-generated anarchy. The Obama campaign ...
" following the momentous day Barack Obama became president of the United States, when its front page ...
debate about Barack Obama's US election victory. There is an unseemly rush to assert that "it was my ... merit closer - and more sceptical - examination. I was as joyful as the next person at Obama's victory ... are crucial - market context, distribution and communications. Obama benefited from the anti ...
) on the evolution of brands, and Jason Gonsalves (Bartle Bogle Hegarty) on human duality. In the week of Obama ...
, Democratic presidential candidate Barack Obama leads Republican rival John McCain 52% to 40% among likely ...
As a rapidly growing medium, adopted even by US Presidential candidate Barack Obama, IGA said it achieved the equivalent of a third of its total 2007 revenues in September 2008 alone, with forward-looking forecasts looking equally bullish. Ed Bartlett, vice-president Europe of IGA Worldwide, attributes the rise ...
LONDON - Democratic candidate Barack Obama is looking to harness in-game advertising as he...Obama has booked ads inside the Xbox 360 racing game Burnout Paradise in an attempt to reach the young gaming community. The campaign, which features billboards with Obama's image, includes a message ... on the party of the Obama campaign". Townsend said the in-game ads were an innovative and effective way ...
: The first profile will be Barack Obama and Rock 'n' Roll Travel: How to visit the key music destinations ...
- and the most popular videos are, of course, the unofficial ones. For example, Barack Obama's famous "A more perfect union" speech has had a respectable five million views, while an Obama/Clinton spoof music video ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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