Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...
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Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...
Andy Coulson brought focus on Cameron's 'sofa government' at Leveson
11 May 2012 | by Matt Cartmell
coverage drives down TV viewing figures. The election of Obama made some believe that online was the future ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
, and the influence of Barack Obama's election campaign on Locog's marketing approach.... Database marketing that s a very Obama-esque approach. We are totally driven by what we learnt from [the President] Obama [2008 election campaign]. Research feeds into leavers we need to pull and go out to our fan ...
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
05 Apr 2012 | by Ben Hall
', a video from Obama for America, has risen through the chart to third place from seventh position ... strong Obama-beating performance last week. A viral ad produced by Red Bull, following 12-year ... ,228 shares 3. Obama for America 'the road we've traveled ...
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
30 Mar 2012 | by Ben Hall
the re-election of incumbent President Barack Obama, by Republican hopeful Rick Santorum, has been the most popular shared more than 10,000 more times than the pro-Obama 'The road we've traveled ... 7. Obama for America 'the road we've traveled' by Electric Kinney Films 14,432 shares this week ...
Open Government Partnership hires Hanover for democracy drive
29 Mar 2012 | by John Owens
Barack Obama and David Cameron...., and mentioned in a joint editorial piece in The Washington Post by Cameron and Obama recently. The emphasis ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...
The BIG picture
15 Mar 2012
Brand USA has retained UK agency Black Diamond to promote locations such as Lake Tahoe (pictured) to British and Irish consumers. The appointment follows an executive order issued by President Obama to support the economy with tourism. ...
All about...Facebook's IPO
09 Feb 2012
freedom when President Obama wins the 2012 Twitter election in the US. Likewise, in commercial circles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
