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Nudge nudge, think think

cleaning. President Barack Obama embraced elements of nudge theory to help influence people s behaviour ...

Helen Edwards on Branding: Xerox means business

corporation. - Both women are being talked about as potential economic advisers to the Obama administration ...

What Next in Digital?

. But although Barack Obama's use of the internet to raise funds has been highlighted, it was pointed out ...

Digital's future is in the past

, as UK politics sought its version of Barack Obama, politicians discovered that it takes more than a ...

Political campaigning needs media balance says Sorrell

Obama had used digital effectively to win the presidency, TV ads were also a feature of his successful campaign. Sorrell was answering a question from Brand Republic about whether Obama's pioneering digital marketing campaign could be transposed to the UK. Sorrell said: "It's not quite true that [Obama's 2008 ...

Sorrell predicts L-shaped recession until 2010

President Barack Obama. Sorrell said:"I would ask President Obama, if he ever imagined back when he ...

Opinion: Who loves you?

the power of advocacy? Don't take my word for it. Ask Barack Obama. Where did he start? First he had belief ...

Doritos tops 2009 Super Bowl ad buzz poll

, but still remained the year's most watched event. In comparison, Barack Obama's presidential inauguration ...

Market researchers need to develop softer skills

's views were echoed by other speakers at the forum including Barack Obama's pollster Joel Benenson. He noted that Obama's entire campaign might have unravelled had it taken John McCain's huge 55% to 29% advantage on the "has the right experience" question at face value. Probing deeper Obama's polls found ...

City Republic: Navigating recession in the dark

. US politicians are already insisting that Barack Obama's state-funded infrastructure projects, part ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.