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Coke, Tesco, Kraft sign up to calorie reduction pledge

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...

All Her Majesty's brands: 10 brands the Queen can't live without

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod ... Barack and Michelle Obama on their trip to Ireland a few weeks later, the Queen declined to sample ...

Department of Health moots consumer 'calorie-reduction challenge'

, launched by First Lady Michelle Obama, are promoting physical activity as a way for the public to lead ...

Private View: Leon Jaume and Andy Nairn

. Planner Andy Nairn Chief strategy officer, Dare My good friend Barack Obama celebrated ...

Private View: Nils Leonard and Tony Quinn

million hits? See Obama's Correspondents' Dinner at the White House for an example of how to mess ...

From first love to Slim-Fast

Should David Cameron ever think that presenting President Barack Obama with a jar of Marmite - a brand with a 108-year heritage in the UK - would sweeten the countries' 'special relationship', he would be well-advised to have a word with Matt Burgess first. 'In the US, the flavour is just way too strong ...

What Next in Digital?

. But although Barack Obama's use of the internet to raise funds has been highlighted, it was pointed out ...

Digital's future is in the past

, as UK politics sought its version of Barack Obama, politicians discovered that it takes more than a ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

Obama. It does show consumers might just be ready to start looking to the future once the New Year ...

Chief marketing officers find it lonely in the board room

. Mackenzie advocates getting out among colleagues Obama style' and campaigning for change ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.