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Coke, Tesco, Kraft sign up to calorie reduction pledge

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...

All Her Majesty's brands: 10 brands the Queen can't live without

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod ... Barack and Michelle Obama on their trip to Ireland a few weeks later, the Queen declined to sample ...

Department of Health moots consumer 'calorie-reduction challenge'

, launched by First Lady Michelle Obama, are promoting physical activity as a way for the public to lead ...

Amazon to launch Android app store

of Barack Obama. The original game has been downloaded more than 100 million times. The Amazon version ...

What Next in Digital?

. But although Barack Obama's use of the internet to raise funds has been highlighted, it was pointed out ...

Digital's future is in the past

, as UK politics sought its version of Barack Obama, politicians discovered that it takes more than a ...

Binge Britain's brand hangover

offers myriad opportunities. While Britain has no Obama-style leader to galvanise the country, many ...

Chief marketing officers find it lonely in the board room

. Mackenzie advocates getting out among colleagues Obama style' and campaigning for change ...

Waitrose pulls ads from Fox News

following the presenter Glenn Beck's comments about the US president, Barack Obama....In July, Beck called Obama "a racist" with "a deep-seated hatred for white people or the white culture", after the president said police who had arrested professor Henry Louis Gates at his home in Cambridge, Massachsetts had "acted stupidly". Waitrose, whose ads are aired on the channel via Sky ...

Waitrose pulls ads from Fox over 'racist Obama' row

remarks one of the channel's presenters made regarding US president Barack Obama....Fox News presenter Glenn Beck said in July that Obama had a "deep-seated hatred for white people" and called him a "racist". His comments were in response to remarks that Obama had made about police in Massachusetts. The president said they had "acted stupidly" in arresting a black professor as he entered his own ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.