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BP 2012 ad drive: 'We are trying to be humble'

Obama. April 2011: BP launched print ads to mark a year since the explosion, explaining the work ...

Opinion: The Marketing Society Forum - Will it benefit BP to remind consumers of the anniversary of the Gulf oil spill?

. If BP could just get Obama to drop the 'British' bit, there may be a rainbow at the end of a dark spill ...

Nokia appoints new chief marketing officer amid restructure

in fund-raising efforts as part of the Barack Obama presidential campaign. Stephen Elop, chief ...

BP brand positioning criticised by Shell

of barrels of oil to leak into the Gulf of Mexico, causing what President Barack Obama described ...

Brand Health Check: BP

the spill. Yet this action incurred the wrath of Barack Obama, who lambasted BP for spending millions ...

What Next in Digital?

. But although Barack Obama's use of the internet to raise funds has been highlighted, it was pointed out ...

Digital's future is in the past

, as UK politics sought its version of Barack Obama, politicians discovered that it takes more than a ...

BP funds digital drive to promote oil-spill effort

. President Obama recently criticised BP's spending on TV ads, suggesting the money could have been better ...

Beware the ripple effect

When one of a brand's biggest competitors is being described as lying on the ground with a 'boot to (its) throat', there must be a temptation to contribute a blow or two of its own. Yet, with BP having been accused by President Obama of responsibility for the 'greatest environmental disaster of its kind ...

BP chief Hayward vows not to quit ahead of new ad campaigns

President Obama, who said: "What I don't want to hear is, when they're spending that kind of money ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.