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Ogilvy chooses MacLaurin for positive publicity push

The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group...The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group to counter negative publicity surrounding its advertising division. The advertising division has ... press. The Ogilvy and Mather advertising agency had billings of pounds 243 million in 1998 ...

INTERNATIONAL: Coke forces Pepsi off Ogilvy's books

realignment of advertising for Coke brands Sprite and Fanta to the Ogilvy group earlier this year....said that the forced move was a blow, after 18 years of working with Ogilvy PR in Bangkok ... brands. Meanwhile, Ogilvy PR has not yet been appointed to work on the Fanta or Sprite brands alongside its advertising arm, but this is expected to happen soon. Meech said that Coca-Cola had 'a roster ...

BORDER LINES: ATHENS - Ogilvy acquires stake in Stigma PR

the relationship between Stigma and advertising agency Ogilvy and Mather, which jointly work on clients including...Ogilvy PR Worldwide has bought a 20 per cent stake in Stigma PR. The acquisition formalises the relationship between Stigma and advertising agency Ogilvy and Mather, which jointly work on clients ... with an international network will help Stigma when pitching for local business, while Ogilvy now has an agency ...

Treasury turned to FH for Budget PR advice

The Treasury employed PR agency Fishburn Hedges and advertising agency Ogilvy and Mather to help...The Treasury employed PR agency Fishburn Hedges and advertising agency Ogilvy and Mather to help it fine-tune the presentation of last week s Budget, it emerged this week. Fishburn Hedges ... in the past. Ogilvy and Mather was appointed by the Treasury to work on the working family tax ...

CAMPAIGNS: Charity; A helping hand in one number

: pounds 100,000 including PR and advertising by Ogilvy & Mather....client: The Samaritans PR team: In-house team Campaign: One Number Timescale: Four months Cost: pounds 100,000 including PR and advertising by Ogilvy to explain the way calls are routed ... was paraded on advertisements. On the One Number Day - 2 November - the Duchess of Kent, who has been a ...

INTERNATIONAL: Ogilvy PR Worldwide wins HIV vaccine research task

WASHINGTON: Ogilvy PR Worldwide has won a three-year contract - worth pounds 2.4m in the first ... Ogilvy the work following a 12-way competitive pitch. Ogilvy has been tasked with developing ... . The account is led by Ogilvy global health and medical practice co-director Tom Beall, who will report ...

STOP PRESS: Banner McBride hires first marketing chief

Palmisano joins from advertising agency Ogilvy and Mather, where she was a marketing manager. Palmisano...Internal communications agency Banner McBride has appointed its first marketing head. Luciana Palmisano joins from advertising agency Ogilvy and Mather, where she was a marketing manager. Palmisano will be responsible for marketing the work of the 17-strong agency. ...

Editorial: Merging PR and advertising

owned an advertising agency, but it would be an unusual occurrence. Normally it is ad agency groups...has owned an advertising agency, but it would be an unusual occurrence. Normally it is ad agency ... . But there is no logical reason why this set-up cannot be reversed. PR arguably has more clout than advertising ... divisions. But, in most cases the result is an agency offering advertising solutions with a few ...

MEDIA: Capital quells advertiser fears

The Radio Authority has sought a number of assurances from Capital Radio to allay advertisers...The Radio Authority has sought a number of assurances from Capital Radio to allay advertisers concerns about its increasing dominance of the radio advertising sales market. Capital Radio London and its wholly-owned advertising sales house Media Sales and Marketing now control 66 per cent ...

Welsh Assembly to advertise for special advisers

by advertising publicly for special advisers to the Welsh Cabinet....The Welsh Assembly is to exceed the demands of the Neill committee into standards in public life by advertising publicly for special advisers to the Welsh Cabinet. First Secretary Rhodri Morgan ... with his personnel department to advertise four posts in the next month. Equal opportunities policies ...

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