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LONDON - Ogilvy & Mather is changing its name to Ogilvy Advertising in the UK as Ogilvy Group UK...officer of Ogilvy Mather London, is its managing director. The advertising agency's UK-based rebrand comes 58 years after David Ogilvy helped launch Ogilvy, Benson Mather in New York. Ogilvy went ... , Ogilvy Group UK chairman and chief executive. The group has added over £300m to its billings in the past ...
HONG KONG - Ogilvy & Mather has named Shenan Chuang to the new role of chairman of the Ogilvy Group...Ogilvy's parent company WPP Group has been expanding its operations in China, most recently taking a 25% stake in the agency Shanghai Advertising, which signed a joint-venture agreement with Ogilvy ... Advertising in Taipei in 1985. The Ogilvy Group now includes Ogilvy & Mather advertising, Ogilvy PR, OgilvyOne ...
LONDON - Ogilvy Group has launched a website to help marketers through the recession and offers...will draw upon Ogilvy's experience across all marketing disciplines, from advertising, to retail marketing, direct marketing and digital, as well as regions around the world. Gary Leih, Ogilvy Group UK chairman ... , chief strategy officer for Ogilvy North America, is that the downturn is an opportunity to innovate ...
LONDON - Ogilvy Group UK has hired mobile marketing specialist Scott Seaborn in a group role...of mobile marketing and advertising campaigns across OgilvyOne, OgilvyAction and Ogilvy Advertising. His ... the potential of mobile marketing - he was one of its pioneers. According to Seaborn, Ogilvy has ... think Ogilvy, with its size, experience, heritage, technical nous, blue-chip client list and ability ...
LONDON - Ogilvy Group has ramped up its activity in helping clients outsource marketing functions...advertising agency Ogilvy Mather as Ogilvy Advertising. Oglivy already has expertise in managing ... Cadbury Schweppes, Unilever and Kimberly-Clark. With Ogilvy Engage, the group can offer a wider range of outsourced marketing functions, working closely with non-Ogilvy companies. These include: data management ...
The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group...The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group to counter negative publicity surrounding its advertising division. The advertising division has ... press. The Ogilvy and Mather advertising agency had billings of pounds 243 million in 1998 ...
Ogilvy & Mather has poached IBM account director Steve Burton from its sister, agency Ogilvy One...Ogilvy & Mather has poached IBM account director Steve Burton from its sister, agency Ogilvy One, to run the Kodak business, both above and below the line, across Europe, the Middle East and Africa. ...
Ogilvy & Mather is strengthening its healthcare business with the integration of the Shire Health...The Shire Health Group, the healthcare public relations and medical education consultancy, has been part of WPP since 1999. It will operate as part of O&M's existing healthcare advertising, direct marketing and public relations businesses, which operate from more than 20 markets around ...
LONDON - WPP group's digital and direct agency Neo@Ogilvy has acquired a 70% stake in Global..., with gross assets of $0.84m for the same period. The purchase comes as Ogilvy Mather Worldwide acquired a 40% stake in Empresa Tecnica de Communicao, a specialist Brazilian retail advertising company ...
LONDON - Ogilvy Group UK has appointed Bo Hellberg, creative director at the agency's digital arm...Before joining Ogilvy, Hellberg worked overseas for Lowe, Bates and BBDO, and for interactive agencies Modem Media and Lost Boys. Rory Sutherland, OgilvyOne executive creative director and Ogilvy ... board would be dominated by traditional advertising account people with a couple of finance people ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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