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TK Maxx has appointed Ogilvy & Mather to its digital advertising account....tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch before the summer. In the past, Golley Slater has worked on the retailer's advertising business ... , the star of its advertising campaign to introduce its "big labels, small prices" proposition. O M ...
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising...Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency ... there could be further announcements in the months ahead. Paul Heath, CEO of Ogilvy Asia-Pacific, said Today Advertising had a "great reputation" in Myanmar. He said: "We believe they are the perfect ...
WPP's Ogilvy & Mather is to increase its stake in Ogilvy South Africa from 49.9% to 59%, subject...Ogilvy SA, a communications group offering services including advertising, digital, PR, channel ... , and employs more than 700 people. Miles Young, global CEO of Ogilvy Mather, said: "Obtaining majority ... Ntshingila, chief executive of Ogilvy SA, was appointed to the Ogilvy Mather worldwide board last week ...
Ogilvy & Mather has appointed Brian McCarter as its global brand management head of planning.... In this role, McCarter also acted as a consultant to a number of advertising agencies, including Ogilvy; and ... Ogilvy's key global accounts, with a primary focus on the Unilever business. He will also spearhead strategic development and initiatives across the network, reporting directly to Colin Mitchell, Ogilvy ...
Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
Expedia, the online travel portal, has appointed Ogilvy & Mather to handle its £40 million pan...was made by Andrew Warner, the senior marketing director EMEA at Expedia. Ogilvy will now be responsible ... with Meteorite on its advertising in the UK. The agency was invited to repitch for the business, but failed ... with the travel company is unaffected by Ogilvy s appointment. Earlier this year, Expedia launched a new TV ...
The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK...by the appointment of Ogilvy Mather. ...
Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its
Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO...advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source ... with BBDO and Ogilvy Mather. "We employed a very rigorous process with very specific criteria, and both ... will handle the company's pest control and home storage business, and Ogilvy Mather will handle home ...
Lucozade Energy is reviewing its £7m advertising account, and has invited roster agencies M...creative account for Lucozade Energy, then held by Ogilvy. M C won, taking control of Lucozade's entire UK drinks business as it already handled the Hydro Active and Sport sub-brands. Ogilvy was retained to handle Lucozade's advertising in Ireland. Brand owner GlaxoSmithKline has intensified marketing activity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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