21 Sep 2009
| by Fiona Ramsay
, introducing a new tagline and a global campaign from WPP group agency Ogilvy....hiatus from TV advertising as part of a multimillion-pound marketing strategy over the next year ...
dormant in its advertising beyond its own network. Its most recent TV ad campaign ran in 2002 promoting ...
16 Jul 2009
| by Alex Brownsell
LONDON - Gary Leih is to resign from his position as chairman and chief executive of Ogilvy Group...is in the process of recruiting a new chief executive for Ogilvy Advertising, with creative partner Will Awdry taking the role of acting managing director. In February, former Ogilvy Advertising managing director Guy ...
, will be succeeded by Paul O'Donnell, who is chairman of OgilvyOne in Europe and vice-chairman of Ogilvy Europe. Rory ...
29 Sep 2009
LONDON - LONDON - Alasdair Graham, creative partner at Ogilvy Advertising, reviews The Co...;
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Another ad for the Co-op (it seems to be advertising rather a lot ...
12 Oct 2011
| by Stuart Smith, chief executive EMEA, Ogilvy PR
: advertising, research, planning, direct mail, sponsorship, events marketing and digital. This agency devises ...
(Advertiser Perceptions, April 2009). Moreover, PR is twice as likely as marketing to lead social media ...
for this.
First, the advertising and PR disciplines are too often divided by a common language ...
04 Aug 2009
| by Amy Golding
-brand advertising as a way of promoting a portfolio of products. One obvious and immediate benefit is lower advertising costs, but that does not mean it is a universally appropriate strategy. 'You can see why ...
-million-pound umbrella campaign, the first time it will advertise all its lines together, under the line 'It has ...
26 Nov 2010
| by Loulla-Mae Eleftheriou-Smith
Unilever, the global FMCG company, has brought in Ogilvy & Mather Worldwide to handle its corporate...".
Ogilvy Mather already handles some Unilever brands, including Dove, Hellmann s and Ponds.
Keith Weed ...
important brand and we are delighted to be working with Ogilvy Mather.
"Their skills are a good fit ...
19 Jan 2010
| by Gemma Charles
The agency won the business after a final shoot-out against M C Saatchi. Publicis Deutschland and DDB Germany were involved at an earlier stage of the process. The review was called in September after Ogilvy Advertising resigned the business to pitch for UPS, which it went on to win. Last year ...
09 May 2011
| by Arif Durrani
The Advertising Association (AA) is to launch an expert industry panel to examine industry...Details of the media and advertising personnel to be involved in the new panel have yet ...
responsible for marketing and advertising to children have found themselves under increased scrutiny ever ...
down on irresponsible advertising and marketing. If we are really going to restore and protect ...
06 Nov 2009
| by Alex Brownsell
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The TV, print and outdoor campaign, by Ogilvy Advertising, continues Ford's ongoing theme of kinetic design' and the suggestion that Ford vehicles look ...
28 Apr 2009
| by Sarah Johnson
advertising campaign....to promote the benefits of advertising on television. Commercial broadcasters have suffered from a drop ...
to the Advertising Association. The television advertising market suffered from a fall of 4.9% while newspapers fell ...
as viewers, rather than advertisers. We have been wanting to use our medium to promote TV for a long time ...
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