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Samsung media chief to headline DOOH Summit programme

LONDON - Gerry D'Angelo, European media director of Samsung's in-house advertising agency Cheil...director Nicky Cheshire, Ogilvy Advertising's director of innovative solutions Nicole Yershon and Grand ...

Yahoo launches £61m international promotion

, Indonesia, Korea, and Taiwan. The ad campaign is produced by Ogilvy Advertising, with media handled by Neo @ Ogilvy UK, the media planning and buying arm of OgilvyOne London. The campaign features a ...

Tim Lefroy, Advertising Association

Tim Lefroy, chief executive of the Advertising Association, describes his working week...What is your job title? Chief executive of the Advertising Association, the industry ... . The Incorporated Society of British Advertisers, Internet Advertising Bureau, the Direct Marketing Association ... work in a great industry and that advertising helps people get what they want. Advertising introduces ...

The ten commandments for effective advertising

for more effective advertising, based on IPA Effectiveness winners, and watch your bottom line soar...people think the job of advertising is to sell more stuff, so they focus on increasing sales volume ... the whole market Increasing brand loyalty has become the main goal for campaigns - but advertising has ... The advertising and marketing community believes its job is to tell people things that will persuade them to buy ...

SapientNitro in airport advertising venture

, and search and rate airport amenities online and via mobile. It also enables airports to offer advertisers, which could include airport retailers, the ability to reach travellers with a no-cost simple advertising programme, as well as with paid-for targeted advertising. IONOS will share the ad revenue with airports ...

TV Advertiser of the Month - GSK

Few big TV advertisers spent more during May than they did last year. But GSK was up 29% year on year and was among the top 10 TV spenders. The ironic reason in these times of slimmer budgets ... the ad broke at the end of April, with GSK spending 600,000 on TV alone advertising its 1-a-day pill. ...

Youth magazine to take advertising

with young East Londoner and rapper, Tinchy Stryder. The move to take advertising is motivated in part by a ... worked in creative solutions at News International and at Emap Advertising, across titles such as Empire ...

TV Advertiser of the Month - Thinkbox

Thinkbox seeks to boost current TV ad spend via popular blasts from the past

Deadline extended for Radio Advertising Awards

LONDON - The Radio Advertising Bureau has extended the deadline for entries to the 2009 Radio...As part of the competition, advertisers and their agencies may submit creative for a new radio ad ... design, best direction, best ad by an existing advertiser, and best ad by a new advertiser ... . The winners of the Radio Advertising Awards will be revealed on Thursday 17 September, at the Southbank ...

Radio Advertising Awards open for entries

The Radio Advertising Bureau has issued a call for entries for the third annual Radio Advertising...the commercial radio industry will collectively award up to 1m of radio airtime to three advertisers ... Advertising Awards at the Roundhouse in Camden on 7 October. To see a full list of categories and to submit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.