01 Apr 2009
| by Staff
LONDON - Gerry D'Angelo, European media director of Samsung's in-house advertising agency Cheil...director Nicky Cheshire, Ogilvy Advertising's director of innovative solutions Nicole Yershon and Grand ...
23 Sep 2009
| by Tristan O'Carroll
, Indonesia, Korea, and Taiwan. The ad campaign is produced by Ogilvy Advertising, with media handled by Neo @ Ogilvy UK, the media planning and buying arm of OgilvyOne London. The campaign features a ...
01 Dec 2009
| by Staff
Tim Lefroy, chief executive of the Advertising Association, describes his working week...What is your job title? Chief executive of the Advertising Association, the industry ...
. The Incorporated Society of British Advertisers, Internet Advertising Bureau, the Direct Marketing Association ...
work in a great industry and that advertising helps people get what they want. Advertising introduces ...
17 Jun 2010
| by Harriet Dennys
for more effective advertising, based on IPA Effectiveness winners, and watch your bottom line soar...people think the job of advertising is to sell more stuff, so they focus on increasing sales volume ...
the whole market
Increasing brand loyalty has become the main goal for campaigns - but advertising has ...
The advertising and marketing community believes its job is to tell people things that will persuade them to buy ...
07 May 2010
| by Daniel Farey-Jones
, and search and rate airport amenities online and via mobile. It also enables airports to offer advertisers, which could include airport retailers, the ability to reach travellers with a no-cost simple advertising programme, as well as with paid-for targeted advertising. IONOS will share the ad revenue with airports ...
09 Jun 2009
| by Staff
Few big TV advertisers spent more during May than they did last year. But GSK was up 29% year on year and was among the top 10 TV spenders. The ironic reason in these times of slimmer budgets ...
the ad broke at the end of April, with GSK spending 600,000 on TV alone advertising its 1-a-day pill. ...
08 Sep 2010
| by Daniel Farey-Jones
with young East Londoner and rapper, Tinchy Stryder. The move to take advertising is motivated in part by a ...
worked in creative solutions at News International and at Emap Advertising, across titles such as Empire ...
07 Jul 2009
| by Staff
Thinkbox seeks to boost current TV ad spend via popular blasts from the past
24 Jun 2009
| by Maisie McCabe
LONDON - The Radio Advertising Bureau has extended the deadline for entries to the 2009 Radio...As part of the competition, advertisers and their agencies may submit creative for a new radio ad ...
design, best direction, best ad by an existing advertiser, and best ad by a new advertiser ...
. The winners of the Radio Advertising Awards will be revealed on Thursday 17 September, at the Southbank ...
07 May 2010
| by Staff
The Radio Advertising Bureau has issued a call for entries for the third annual Radio Advertising...the commercial radio industry will collectively award up to 1m of radio airtime to three advertisers ...
Advertising Awards at the Roundhouse in Camden on 7 October. To see a full list of categories and to submit ...