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BORDER LINES: BOMBAY: Ogilvy PR to unify Tata identity

Ogilvy PR Worldwide has picked up the corporate account for Indian industrial conglomerate Tata...Ogilvy PR Worldwide has picked up the corporate account for Indian industrial conglomerate Tata Group with a brief to unite its diverse interests under a single identity. WPP-owned Ogilvy pitched alongside its sister advertising and below-the-line marketing agencies to win the work, which ...

EC picks Ogilvy for IT promotion

The European Commission has hired Ogilvy PR Worldwide to work on a multi-million pound PR...The European Commission has hired Ogilvy PR Worldwide to work on a multi-million pound PR ... agency, Ogilvy, will have first refusal on all PR work for the account. It will be asked to design and cost campaigns as the need arises. If the Commission is not happy with Ogilvy s proposals ...

Ogilvy secures Nortel UK and EMEA account

Telecoms giant Nortel Networks has ended its exhaustive eight-month agency review hiring Ogilvy PR...Ogilvy picked up the brief - understood to carry fees ... -of-record was Fleishman-Hillard. It is understood five agencies competed for the business, including F-H. Ogilvy ... and a new team who can move forward with us.' Ogilvy director Barbara McCall has been named as lead ...

BORDER LINES: Ogilvy names Asian tech head

SINGAPORE: Ogilvy Public Relations has named Michael Rose as head of the agency's Asian technology...SINGAPORE: Ogilvy Public Relations has named Michael Rose as head of the agency's Asian technology practice, which commands over pounds 4 million in annual fees. The practice generates 45 per cent of Ogilvy's revenue in Asia. Rose transfers to Singapore from Australia, where he ran a consultancy working ...

Ogilvy tempts Flagship’s Quarendon for hi-tech role

Ogilvy PR has named Simon Quarendon, deputy chairman of Flagship Group, as MD of its technology...Ogilvy PR has named Simon Quarendon, deputy chairman of Flagship Group, as MD of its technology ... Callserve Communications. Callserve is an Ogilvy client. Quarendon will report to Ogilvy s UK head ... has yet been named. Earlier this month Ogilvy announced that Nick May was joining the agency ...

Nokia calls O&M for Asian PR drive

Nokia Mobile Phones has appointed Ogilvy and Mather to co-ordinate its Asia-Pacific PR activities...Nokia Mobile Phones has appointed Ogilvy and Mather to co-ordinate its Asia-Pacific PR activities, in a bid to increase its media profile. The agency has been given a strategic brief ... . Ogilvy and Mather was one of five agencies briefed to pitch for the work (PR Week, 8 August ...

INTERNATIONAL BRIEFS: Text 100 wins comms brief

Whampoa-owned internet travel service Priceline in Singapore later this year. Ogilvy PR Worldwide

BORDER LINES: Herald picks up Motorola account

the account after a competitive three-way pitch, against Ogilvy and Mather and AMI Communications....the account after a competitive three-way pitch, against Ogilvy and Mather and AMI Communications. ...

Vodafone leads way on branded content

of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year-olds - to feel they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ...

Telecoms firm 1st Line sets PR task for Countrywide

to accompany its first TV advertising push....Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR to accompany its first TV advertising push. The PR campaign will be designed to create brand awareness among both business and consumer customers, and position the company as one that does things ...

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