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Ogilvy veteran MD resigns

HONG KONG - Ogilvy PR Worldwide veteran Debby Cheung is to leave the agency in August....She is set to take up an executive director post at resort management firm Mission Hills, where she will look after sales, marketing and communications. Cheung joined Ogilvy 13 years ago ... . Matthew Anderson, president Asia Pacific, said Ogilvy is currently recruiting for a replacement: "We ...

Ogilvy adds corp comms to remits for retailer Argos

Argos has taken on Ogilvy PR to handle its first corporate communications brief. The decision strengthens the links between Argos and the agency, which has handled its consumer account since 1999. Directors Barbara McCall and Judith Thompson head a four-strong team from Ogilvy ...

BORDER LINES: M&S picks SCR for store launch

eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M retained PR agency across...BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to promote the opening of its eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M retained PR agency across Spain, and Tandem DDB, which has won the advertising for the launch. The new seven-floor store ...

Are advertisers paying too high a price for star turns?

Compton used to advertise Brylcreem. And Shredded Wheat has a long tradition of attracting top sports ... s on how to market to kids with improved packet toys and gadgets). But, as one advertising ... . Yet advertisers keen to cash in on celebrity endorsement could learn buckets from the BBC s hugely ...

of Ogilvy Adams and Rinehart

In the game of City perceptions, Sainsbury s is slithering down the slippery snake while competitors climb the ladders of leadership.

Edelman PR poaches Hughes for top PA role

by the departure of Nick Archer to Ogilvy PR Worldwide....Edelman PR Worldwide has filled its top public affairs post vacated earlier this month by the departure of Nick Archer to Ogilvy PR Worldwide. The agency has poached Tesco European public affairs manager Bernard Hughes. He joins Edelman next month after more than nine years in Tesco s government ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become

advertising-savvy and increasingly sceptical about big brands, the fashion industry agrees that, more than ... has a tremendous effect on the consumer compared to advertising, she says. If you pick ... needed for a new target market. Unlike advertising campaigns, which for all but the biggest ...

STOP PRESS: Dawson Walker regains e-commerce work

European markets, was awarded after a four-way pitch including Ketchum, Ogilvy PR and Gyro. Dawson...Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool enabling computer reseller Hyperchannel to sell via the internet. The contract, which covers seven European markets, was awarded after a four-way pitch including Ketchum, Ogilvy PR and Gyro. Dawson ...

Argos launches new home shopping service

the company s home shopping service this week, writes Steven Singh. Ogilvy PR Worldwide organised the launch...Argos invited model and TV presenter Melinda Messenger to help chief executive Terry Duddy launch the company s home shopping service this week, writes Steven Singh. Ogilvy PR Worldwide organised the launch, having been appointed to promote the home shopping service, Argos Direct ...

NEWS: Welbeck to push Covent Garden

Covent Garden Market is aiming to lure more London shoppers with a PR and advertising campaign...Covent Garden Market is aiming to lure more London shoppers with a PR and advertising campaign ... this week. The 60-strong agency, which overlooks the Market, will also produce advertisements ... . Welbeck s advertising division was established to produce business to business advertising for clients. ...

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