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Milka's new campaign aims to portray the product as a luxury chocolate and differentiate the brand by highlighting that it is made with alpine milk.
CREATIVE - Malcolm Poynton, executive creative director, Ogilvy Advertising...How much fun is advertising just now? Bollocks to fragmented, specialist agency tosh, none ... , they don't just do interactive, they're having fun doing it all. Meanwhile, "advertising" agencies ... . Perhaps clients think that if it's not on the telly, it simply isn't advertising so they shouldn't brief ...
CREATIVE - Malcolm Poynton, executive creative director, Ogilvy Advertising
LONDON - Ogilvy Advertising is launching a high-profile integrated advertising campaign to promote...footprint every menu item to international standards, appointed Ogilvy to handle its advertising, without a ... as on London Underground and bus shelter sites. Hugh Baillie, the chief executive of Ogilvy Advertising, said ... Avenue and Wardour Street. Ogilvy's ad campaign focuses on the ethical benefits of the restaurant ...
LONDON - Ogilvy Advertising has developed a mobile application for Fanta that is only audible
LONDON - Kerry Foods has shortlisted Ogilvy Advertising and Quiet Storm for its £5m Cheestrings...on food advertising, targeted parents with a TV spot featuring a schoolboy enjoying the product in his ... of rules on junk-food advertising to children, which came into force in April. Media for Cheestrings ...
Kerry Foods has shortlisted Ogilvy Advertising and Quiet Storm, the incumbent, for its £5 million
LONDON - Barclays is pitting Bartle Bogle Hegarty and Mather Communications, the Ogilvy Advertising...It is thought that the agencies are battling it out to handle advertising duties for a ... agency s existing advertising duties are thought to be affected. Both agencies are currently ... and produces the majority of the company s consumer-focused ad campaigns. The Ogilvy Group UK works ...
Nestle has appointed Mather, the Ogilvy Advertising conflict shop, to handle the top-secret launch
LONDON - Nestle has appointed Mather, the Ogilvy Advertising conflict shop, to handle the top
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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