The Work: Private view
08 Feb 2008
CREATIVE - Malcolm Poynton, executive creative director, Ogilvy Advertising
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CREATIVE - Malcolm Poynton, executive creative director, Ogilvy Advertising...How much fun is advertising just now? Bollocks to fragmented, specialist agency tosh, none ... , they don't just do interactive, they're having fun doing it all. Meanwhile, "advertising" agencies ... . Perhaps clients think that if it's not on the telly, it simply isn't advertising so they shouldn't brief ...
CREATIVE - Malcolm Poynton, executive creative director, Ogilvy Advertising
Ogilvy has officially been handed the pan-European advertising account for Motorola, three months
Lycamobile, the mobile virtual network operator, has appointed Ogilvy Group UK to work on a planned
, introducing a new tagline and a global campaign from WPP group agency Ogilvy....hiatus from TV advertising as part of a multimillion-pound marketing strategy over the next year ... dormant in its advertising beyond its own network. Its most recent TV ad campaign ran in 2002 promoting ...
IBM has awarded Ogilvy Mather the global advertising account for the recently acquired
with young users via new advertising with the theme "our world is you"....The initiative is being spearheaded by a 75-second film produced by Bold Ogilvy Athens. ...
LONDON - Motorola has consolidated its £200m advertising account for Europe, the Middle East...The world s second largest handset manufacturer has handed Ogilvy a full 360-degree brief encompassing advertising, direct marketing and digital. Abbott Mead Vickers BBDO resigned the pan-European portion of the business in October, but the consolidation brings an end to Motorola s relationship ...
is it advertising's version of a Stalinist Siberia. So, anyway, the word that Ogilvy Group would like us to ponder this week is "converge". As in "Ogilvy Interactive is to converge with OgilvyOne ... 's not entirely a DM business? Put it this way. Take a mainstream advertiser with the mainstream Ogilvy ...
Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.