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Adwatch: Confused.com - 'Gas and electricity'

As someone brought up in a house where the only source of heating was a three-bar fire in the front room, and the third bar famously went on only briefly one night in January 1973 when my grandad's Woodbine froze to his fingers, I'm not that fussed where my heating comes from, or how much it costs.

Ogilvy PR expands into Vietnam

HONG KONG - Ogilvy Public Relations Worldwide has expanded into Vietnam with the opening...The move represents Ogilvy PR's deepening commitment to South-East Asia. It previously serviced clients in Vietnam through advertising agency Ogilvy & Mather Vietnam with the support of Ogilvy PR's Bangkok office. Ogilvy PR has already been responsible for a number of notable launches ...

BRIEFS: IBM awards Ogilvy & Mather global advertising account

IBM has awarded Ogilvy Mather the global advertising account for the recently acquired

Ogilvy Group brings in Seaborn for mobile know-how

LONDON - Ogilvy Group UK has hired mobile marketing specialist Scott Seaborn in a group role...of mobile marketing and advertising campaigns across OgilvyOne, OgilvyAction and Ogilvy Advertising. His ... the potential of mobile marketing - he was one of its pioneers. According to Seaborn, Ogilvy has ... think Ogilvy, with its size, experience, heritage, technical nous, blue-chip client list and ability ...

Ogilvy set to win IBM consulting business

NEW YORK - WPP Group looks set to strengthen its grip on IBM's advertising business as Ogilvy...less than this on advertising last year. IBM announced it was to buy the accounting firm on August 1 ... reported that the computer giant plans to cut as many as 4,000 jobs following the takeover. Ogilvy & Mather has held IBM's global advertising and marketing business for a number of years, winning its global ...

Lenovo hands global ad account to IBM agency Ogilvy & Mather

NEW YORK - WPP Group's Ogilvy & Mather has been appointed by the world's number three PC maker...has. Ogilvy Mather has been IBM's lead advertising agency since 1984. Along with the worldwide brand advertising, O M will create ads for Lenovo's Think-branded products, including ThinkPad notebooks and ThinkCentre desktops. Sister agencies OgilvyOne, OgilvyInteractive and MindShare will handle advertising, one ...

Advertisers make disabled pledge

Several of the country s top advertisers and their agencies have made a commitment to include...Several of the country s top advertisers and their agencies have made a commitment to include disabled people in their advertising within the next year. Marks s, B s and Ford have also ... , BMP4, Ogilvy s, M s, have undertaken to use more disabled people in their TV ads. Others are taking ...

Cosmote 'harmony' by Bold Ogilvy

A choir of mobile, landline phones and laptops produces a melody to illustrate that every mix between any two or all three means of communication is possible through Greece's leading mobile telecommunications provider.

-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision...You d think if anyone would know how to get business people interested in e-mail, IBM would. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision ... in September with a four-page supplement in the Wall Street Journal. John Clark, Ogilvy s account ...

Paul Simons backs mobile advertising start-up

mobile phones as an advertising medium....The one-time Ogilvy Mather chief executive, and founder of Simons Palmer Denton Clemmow Johnson, is one of four senior industry figures advising on the launch of Parrott Miller. He will have no financial stake. The venture is the brainchild of David Miller, the former managing director of Wieden ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.