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HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group...The accounts will be run out of the Malaysian offices of O M and MindShare, although the account was won after creative input from Ogilvy Advertising London. Other agencies shortlisted to pitch included: Carat and ZenithOptimedia, for the media account; and BBDO, Proximity, JWT and TBWA-ISC, after ...
-haul tourists with the appointment of Ogilvy Group to handle its global tourism advertising....It chose Ogilvy Group following a competitive pitch that included presentations to South Africa ... \Worldwide. MindShare South Africa has been hired to handle media. The Ogilvy network has been briefed to target all continents with advertising, direct and online campaigns; the group's London office will handle European ...
EasyJet has awarded its £50 million pan-European integrated advertising account to Ogilvy Group UK...Ogilvy won the three-year contract after a final shoot-out against Delaney Lund Knox Warren & Partners. The appointment, which Ogilvy's chairman, Gary Leih, said was a "real group win", involved five of the group's agencies, including OgilvyOne and Ogilvy Interactive. EasyJet started talking to agencies ten ...
The primetime TV work will run throughout the summer. It went live last weekend on ITV1, during ad breaks for 'Coronation Street', and 'Britain's Got Talent'. The TV ads will be supported with outdoor, train, tube, taxi and digital advertising, as well as social and PR activity. The ad was created by Andy ...
Expedia, the online travel portal, has appointed Ogilvy & Mather to handle its £40 million pan...was made by Andrew Warner, the senior marketing director EMEA at Expedia. Ogilvy will now be responsible ... with Meteorite on its advertising in the UK. The agency was invited to repitch for the business, but failed ... with the travel company is unaffected by Ogilvy s appointment. Earlier this year, Expedia launched a new TV ...
LONDON - Ogilvy & Mather has been awarded the £50m pan-European advertising account for budget...drawing up a shortlist of WPP agency Ogilvy Mather and Publicis-owned Saatchi Saatchi. At the time, the airline said it would look at changing its advertising strategy by appointing a hotshop agency across ... . An EasyJet spokeswoman confirmed that the creative account had been awarded to Ogilvy Mather. If you ...
LONDON - Publicis has won the £20m global advertising account for the aeroplane manufacturer Airbus....The agency landed the business, which was formerly at Euro RSCG, following a pitch against Ogilvy Advertising. Publicis will handle advertising for Airbus existing products and any launches with business-to-business and business-to-consumer work. The thrust of the agency s first brief will be to promote the company ...
created by Ogilvy and Mather this summer. - Marketing...created by Ogilvy and Mather this summer. - Marketing The Independent this week projected ... the Independent and was visible until police put a stop to the stunt. The idea, from M s advertising ... dollars 15 million US consumer advertising account to Lowe and Partners/SMS of New York following a ...
Lazarus rises Ogilvy s new retail shop-in- shop campaign for its sports shoes and clothing. The contract, worth over pounds 500,000, includes installing interactive touchscreen kiosks. Moonlight romance Terry s Suchard is relaunching its milk and dark chocolate range Moonlight ...
pan-European advertising agency and media network respectively, with a brief to help it become...as its pan-European advertising agency and media network respectively, with a brief to help it become ... /FCB, Ogilvy s UK Disprin and Lemsip accounts have moved into McCann-Erickson Manchester, following ... Hargreaves Mint. - Marketing Week Banks Hoggins O Shea/FCB has won the advertising, direct marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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