to remove filtersANALYSIS: Publicis buying spree to bolster PR - The acquisition of Bcom3 last week by French giant Publicis can only mean a growth spurt ahead for the new group's major PR brand, says Ben Bold
22 Mar 2002 | by BEN BOLD
He claimed that in the years to come only five significant players would remain: WPP, Omnicom, Interpublic, Dentsu and Bcom3. His prediction of exact companies may have been wide of the mark, but the trend ... PR shopping spree. Up against the big three - WPP, Interpublic and Omnicom - the PR arms of Publicis ...
