INTERNATIONAL: IBM selects Text 100 for Australasia
14 Dec 2001 | by MARK JOHNSON
. In that process, Text 100 won a two-year contract expected to exceed 13m. Omnicom's specially ...
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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
brief and customer contact was awarded to the IBM-exclusive Omnicom network One Blue, headed by Ketchum ...
Brodeur wins out in IT market with WRQ Euro remit
05 Oct 2001
Technology PR firm Brodeur Worldwide has bucked the trend in the beleaguered IT market by winning a UK and pan-European account reportedly worth more than 700,000 a year in fees with integration firm WRQ. Brodeur won the account after a two-way pitch in Seattle against sister Omnicom ...
INTERNATIONAL: Sixty Brodeur US jobs lost as IBM reshuffles its PR
14 Sep 2001 | by ROBIN LONDNER
BOSTON, MA: IBM's 34m PR reshuffle has caused Brodeur Worldwide to lay off 60 US employees - 18 per cent of its total US workforce of 335. The layoffs cut across all functional departments and offices. While Brodeur is part of One Blue, the Omnicom agency created to serve IBM's customer ...
INTERNATIONAL: IBM chooses three outfits to run £40m worldwide PR
17 Aug 2001 | by ROBIN LONDNER
and reputation management brief; and customer contact went to a just-formed, IBM-exclusive Omnicom network ... Omnicom for creating an organisation that fitted the client's needs. Each agency has a two ...
Omnicom and IPG pool agencies in bid for IBM work
29 Jun 2001 | by ELEANOR TRICKETT
Omnicom and Interpublic Group (IPG) - two of the world's largest communications holding companies - have made unprecedented moves to secure one of the largest PR accounts in recent history ... . Omnicom's Brodeur Worldwide - the incumbent on IBM's software, global services consulting and personal ...
Klofacova picked as Herald Comms London office MD
04 May 2001
as an account director. Herald, which has 110 staff and five offices across Europe, joined the Omnicom ...
Porter Novelli handed Novell's UK PR account
15 Sep 2000 | by DAVID MCCORMACK
at Porter Novelli International (PNI) and its fellow Omnicom brand, hi-tech specialist Copithorne ...
Brodeur gains a Competitive edge in Germany
01 Sep 2000 | by JOHN MACRAE
Gerdemann and Markus Hilse. Omnicom, which owns Kohtes and Klewes, restructured its international ...
Profile: John Brodeur, Brodeur A Plus - In hi-tech for the long haul/John Brodeur plays to grow his agency into eastern Europe and Asia
16 Jul 1999 | by DAVID MCCORMACK
to build the world s largest technology PR network. Backed by media services group, Omnicom, and with a ... Associates, Novell and IBM. In early 1993, Brodeur and Partners was approached by Omnicom, which ... but for everyday folks, he says. In 1997, Omnicom purchased long-time affiliate UK hi-tech agency A Plus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
