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My YouTube ad of the week: Sushma Sagar, Banana Republic

the tone and use of Illuminati-style symbolism. This is clearly tongue-in-cheek but, judging by the online ...

Brand barometer: Carbonated drinks - which is most prominent on the web?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

Betfair to knock rivals for the first time in campaign

The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...

Foxy Bingo exposes all in new ad

Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring...-sheet posters will support the online and TV activity. Follow Sara Kimberley on Twitter ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

only one or two, with the bulk of research conducted online. Audi's UK site attracts 1m unique ... ' online experience 'as intuitive and fun' as possible, in many cases providing existing motoring enthusiasts with the content they demand. 'There is already a lot of activity (relating to Audi) online, so ...

The joy of sex marketing

-education message with a playful tone - even going as far as offering online advice about performing oral sex ...

Brands struggling to follow consumer journey online, finds IAB

consumer online, known as attribution modelling, according to new research from the Internet Advertising...that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...

Tess Macleod Smith joins Net-a-Porter

to read, browse and shop the latest looks and ready-to-wear collections. With the addition of its two ... and commerce, and to give an extraordinarily edited shopping experience to a global audience. "This has held ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... by concentrating on distribution through farm shops and delicatessens, and exhibitions at country fairs. 'What ... it more attractive to smaller brands. Yet it is still relatively expensive and with the growth of online ...

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