17 May 2012
| by Gavin Crouch, JWT London
is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
. This might launch a companion shopping app with free Wi-Fi or it could be a mechanism for brands to deliver ...
offers and promote products during the weekly shop is a definite win.
Gamification
All consumers ...
25 May 2012
| by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
) to find the key online locations of the audience.
The identified locations are validated against a ...
15 May 2012
| by Jane Bainbridge
Five Key Trends
Customer base . Betting shops continue to rely on a relatively small, core ...
.
Gaming machines . Machine profitability is one reason why expenditure in betting shops has returned ...
shop licence applications, so bookmakers could compete in prime locations.
Horse racing . Despite ...
10 May 2012
| by Matthew Chapman
or changing their lifestyle.
People are being asked to share their inspirational ideas via the shopping ...
are working closely with bloggers and online forums and groups to spread the word.
"The 'What Do You Want ...
fashion and food."
With a year to go before its opening, the shopping complex already has 60% of units ...
18 May 2012
| by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop".
The Kuoni ...
strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...
travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...
25 May 2012
James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate the agency's success in winning the pitch for the British Army.
18 May 2012
Five former Jefferson employees have launched a new agency, taking a number of its clients along with them.
24 May 2012
| by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
bar staff.
AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends ...
15 May 2012
| by Maisie McCabe
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid...Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ...
the field down to OMD and MediaCom. OMD will continue to manage direct response activity for Shop Direct ...
. It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...
31 May 2012
| by Anne Cassidy
British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.