Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.
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ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
ComScore, AdSafe, ArtsandTV.company and Emediate have been awarded certificates from the Audit Bureau of Circulations (ABC) for their content verification tools, which ensure online ads will not be placed next to inappropriate content.
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
Trinity Mirror rolls out call to action online ads
21 May 2012 | by Nick Batten
Trinity Mirror has added Respond's contextual call to action ads to its national portfolio of digital sites, following a successful trial on the Manchester Evening News.
What can the merging of TV and online bring?
17 May 2012
As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
Think BR: Online video - welcome to boom town
04 May 2012 | by Rhys McLachlan
Video has moved well beyond 'test & trial' strategies with agencies and advertisers now looking to become more sophisticated in their usage of the medium, explains Rhys McLachlan, business development director, Videology.
Online ad spend to surpass £100 per user in 2012
10 Apr 2012 | by Daniel Farey-Jones
The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.
Turner Broadcasting launches online virtual world
05 Apr 2012 | by Nick Batten
Turner Broadcasting, which owns the Cartoon Network TV channel, has launched an online virtual world for kids called Toonix.
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
