Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.
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Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK.
Half of UK internet users say online ads worth it for free content
10 May 2012 | by Sarah Shearman
Half of UK internet users are happy to see online advertising because it supports online services and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a new report from the IAB and ValueClick.
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part of an integrated campaign to promote its eShops online discounts portal.
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
Heineken is the most prominent, followed by Molson Coors' Carling.
Mothercare to close more than 100 stores and revamp online presence
12 Apr 2012 | by Matthew Chapman
Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years, with its Early Learning Centre brand taking the biggest hit as the group's UK sales continue to plunge.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
