Think BR: Taking the guesswork out of online targeting
15 Dec 2011 | by Stuart Colman
While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience.
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King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
Coca-Cola is to relaunch its Coke Zone online loyalty scheme as it attempts to drive customer retention with personalised content.
Online video ads fall short in viewer engagement
24 Aug 2010 | by Daniel Farey-Jones
Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV advertising.
Freemans launches online loyalty scheme
21 Jul 2010 | by Jacob Mathias
Freemans is partnering with Webloyalty for an online loyalty scheme aimed at increasing revenue at the catalogue company and improving its presence in the online retail sector.
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
Amazon has unveiled an online grocery offering in the UK, which challenges the likes of Tesco and Asda.
Footage from Adobe's engaging online experiences event
04 May 2010 | by SpeakersChannel.tv
We sent a film crew along to Adobe's recent event, which explored how to create outstanding online experiences, to capture the best presentations as well as backstage interviews with a few of the key speakers.
Online shopping set to overtake in-store
08 Apr 2010 | by Sara Kimberley
LONDON - Online shopping is set to overtake traditional in-store shopping with 90% of UK consumers searching for their latest purchase via the internet, claims a new report.
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
Asda overhauls online magazine
09 Feb 2010 | by Joe Thomas
LONDON - Asda is overhauling its online customer magazine this month as it looks to assert its offline supermarket magazine dominance in the digital space.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
