Online ad spend to surpass £100 per user in 2012
10 Apr 2012 | by Daniel Farey-Jones
The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.
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Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years, with its Early Learning Centre brand taking the biggest hit as the group's UK sales continue to plunge.
The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.
UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013.
Mirror Online has been hit with a 30% fall in total monthly users in February, despite a high-profile relaunch of the site at the start of the month.
Online video can help deliver significant impact across a range of brand metrics, writes Mads Holmen, planning director, GoViral.
ITV has reported pre-tax profits of £327m in 2011, up 14.3% year on year, as growth in its studio and online businesses sent revenues up 4% to £2.1bn.
Google remained the top online brand in January with 34.8 million unique users, according to the latest UKOM/Nielsen data.
Retailers have bucked the climate of gloom surrounding the industry by posting an average like-for-like sales growth of 1.8% during Christmas, according to figures compiled by Kantar Retail.
Mobile shopping in December surged in 2011 with a 187% increase in the number of transactions from same month in 2010, according to analysis from IBM.
UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.