Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
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Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK.
Think BR: Online video - welcome to boom town
04 May 2012 | by Rhys McLachlan
Video has moved well beyond 'test & trial' strategies with agencies and advertisers now looking to become more sophisticated in their usage of the medium, explains Rhys McLachlan, business development director, Videology.
Why supermarkets should take note of our die-hard shopping habits
21 Mar 2012 | by Craig Lawrie
Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.
Think BR: Size matters online
19 Mar 2012 | by Tim Elkington
Are larger online ads more effective at helping brands achieve their objectives, asks Tim Elkington, director of research & strategy, IAB.
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
Online video can help deliver significant impact across a range of brand metrics, writes Mads Holmen, planning director, GoViral.
UKOM/Nielsen Top 50 online brands data dashboard: January 2012
22 Feb 2012 | by Staff
Google remained the top online brand in January with 34.8 million unique users, according to the latest UKOM/Nielsen data.
Think BR: The mobile shopping experience
27 Jan 2012 | by Gary Cole
Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media.
Think BR: 2012 will be a creative year for online video
29 Dec 2011 | by Dara Nasr
Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.
Think BR: Taking the guesswork out of online targeting
15 Dec 2011 | by Stuart Colman
While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
