Media Lifeline: Mail Online
30 Apr 2010
The site does not subscribe to the theory that the future of online news is destined to lie behind pay-walls.
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Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad campaign to run on the site, offering exposure with a media value of €250,000 to the winner for free.
The site does not subscribe to the theory that the future of online news is destined to lie behind pay-walls.
Omnicom Media Group's method of poaching staff doesn't score any points for subtlety.
Will the new management team at ITV 'get' digital, Alasdair Reid asks.
Cadbury has launched a digital campaign to promote the return of its Creme Egg product.
The Association of Online Publishers has appointed Sarah Messer as the chair of the AOP Research Committee. Messer, the head of commercial research and insight at ITV, takes over from Anita Hague, the head of global research at the Financial Times.
The US and UK advertising trade bodies have produced an updated version of the standard terms and conditions relating to online advertising.
LONDON - Capital One has called a pitch for its UK digital advertising account. It is understood that ISBA is handling the pitch.
Johnston Press is introducing pay-walls across six of its weekly titles' websites on a trial basis for three months.
IPC has launched an online magazine called Better Digital Photography.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.