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TripAdvisor launches online ad challenge

Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad campaign to run on the site, offering exposure with a media value of €250,000 to the winner for free.

Media Lifeline: Mail Online

The site does not subscribe to the theory that the future of online news is destined to lie behind pay-walls.

Diary: OMG's online headhunt

Omnicom Media Group's method of poaching staff doesn't score any points for subtlety.

Media Forum: Can ITV be an online power?

Will the new management team at ITV 'get' digital, Alasdair Reid asks.

The Week: Advertising News - Creme Egg in online push

Cadbury has launched a digital campaign to promote the return of its Creme Egg product.

Hotline: Appointment at the Association of Online Publishers

The Association of Online Publishers has appointed Sarah Messer as the chair of the AOP Research Committee. Messer, the head of commercial research and insight at ITV, takes over from Anita Hague, the head of global research at the Financial Times.

The Week: Media News - Adland updates online terms

The US and UK advertising trade bodies have produced an updated version of the standard terms and conditions relating to online advertising.

Capital One seeks agency for UK online account

LONDON - Capital One has called a pitch for its UK digital advertising account. It is understood that ISBA is handling the pitch.

The Week: Media News - Johnston trials online fees

Johnston Press is introducing pay-walls across six of its weekly titles' websites on a trial basis for three months.

The Week: Media News - IPC launches online mag

IPC has launched an online magazine called Better Digital Photography.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.