What can the merging of TV and online bring?
17 May 2012
As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.
Olympic hurdler stars in online rail safety campaign
09 May 2012 | by Sarah Shearman
Network Rail has enlisted Dai Greene, the British and World 400 metres hurdles champion, for an online railway safety campaign that targets young men.
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
Vehicle glass repair specialist Autoglass is focusing on its online booking service with its latest television campaign.
Honda hands online relaunch brief to LBi
12 Apr 2012 | by Ian Darby
Honda has hired LBi to revamp its online activity across major markets in Europe.
Agencies line up for shopping centre launch brief
08 Mar 2012 | by Sara Kimberley
Land Securities, the UK's largest commercial property company, is looking for an advertising agency to help with the launch of a major shopping centre in Leeds.
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
Citroën, the French car marque, has launched six online films starring the winners of a competition to be among the first people to drive the new Citroën DS5.
Are online 'ad nets' at risk?
16 Feb 2012 | by Alasdair Reid
Is there room for networks and agency trading desks, Alasdair Reid asks.
Finding the 20 biggest things that happened online in 2011
02 Feb 2012
Dom Waghorn explains how Syzygy took key techie and online events from 2011 and created 20things, a unique combination of art and riddle.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
