Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Talk Talk hires Project Canvas architect Chakkara as head of online
02 Jul 2010 | by Mark Banham
Talk Talk, the UK's third largest broadband supplier has appointed former BBC iPlayer and Project Canvas executive Rahul Chakkara as director of online.
HMV names head of online
08 Dec 2009
HMV has appointed Sarah Hughes, Amazon.co.uk head of DVD buying, as its head of online.
Digital Choice: Waitrose online advent calendar
08 Dec 2009 | by Michael Edge, Head of digital, VCCP
Holiday season is about giving, and in this campaign Waitrose cleverly enables people to donate to Great Ormond Street Hospital simply by setting an advent calendar video microsite as their homepage.
British Airways rolls out an online service
17 Nov 2009
British Airways has rolled out an online service providing information about key business events across the globe.
Skoda's Yeti in online push
10 Nov 2009
Skoda is launching an online campaign to promote its Yeti model.
Lufthansa unveils free online tool
21 Oct 2009
Lufthansa has unveiled a free online tool which sends departure, altitude, location and arrival updates to travellers' Facebook and Twitter pages while they are in the air. MySkyStatus was developed by Profero and feeds updates from carriers including British Airways and easyJet.
MySupermarket.co.uk launches online marketing insights tool
13 Oct 2009
MySupermarket.co.uk is launching an online marketing insights tool. Rolling out later this month, the tool will enable grocery retailers and brands to compare their pricing with that of other supermarkets and track how changes in this affects sales.
Online adspend overtakes TV spend
06 Oct 2009
Online adspend has overtaken TV spend for the first time, accounting for 23.5% of spend in the first half of the year, according to the Internet Advertising Bureau. It is the only platform to grow in the recession, rising 4.6% to £1.75bn while the entire industry has contracted by nearly 17%. Paid-for...
Phones4U launches online survey community
02 Sep 2009
Phones4U is launching an online survey community, called the uBar, to engage with young consumers and learn what they want from a mobile retailer. It also hopes to create a testing environment for products and services.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
