Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.
Click
to remove filters
ComScore, AdSafe, ArtsandTV.company and Emediate have been awarded certificates from the Audit Bureau of Circulations (ABC) for their content verification tools, which ensure online ads will not be placed next to inappropriate content.
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.
Trinity Mirror has added Respond's contextual call to action ads to its national portfolio of digital sites, following a successful trial on the Manchester Evening News.
The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.
Turner Broadcasting, which owns the Cartoon Network TV channel, has launched an online virtual world for kids called Toonix.
UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013.
As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks at those who fared well and those who should consider upping their game in this hotly contested sector.
Mirror Online has been hit with a 30% fall in total monthly users in February, despite a high-profile relaunch of the site at the start of the month.
Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future UK video ad inventory with new offering Upfront Marketplace.
ITV has reported pre-tax profits of £327m in 2011, up 14.3% year on year, as growth in its studio and online businesses sent revenues up 4% to £2.1bn.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.