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LONDON - Most consumers (91%) would be unwilling to pay £1 a day or £2 a week to access the Times Online, according to research, with only 5% saying they would fork out £2 for a week's digital subscription.
LONDON - Bauer Media, publisher of Heat, Grazia and Empire, is unlikely to invest in "pure advertising" funded models for its websites in the future, according to one of its senior digital executives.
LONDON - MySpace is continuing to expand its online content line-up, teaming up with FremantleMedia to launch online drama, Freak.
Sun Online grabbed the headlines last week when it became the most popular UK newspaper website for the first time. However, closer examination of the ABCe data shows that, based on UK audiences, Sun Online was only the third most popular UK newspaper website, with 8.3 million unique users.
The National Readership Survey plans to report readers' interaction with websites in addition to their readership of print products, but will this spur extra online ad spend?
LONDON - The National Readership Survey is to publish a multi-platform report that, for the first time, will include readers' interaction with media owners' websites.
GQ has had a presence in the UK for more than 20 years in printed form, and online for roughly half that.
TGI data shows that 45% of British adults (22 million people) responded to a promotion advertised in the media in the past 12 months. Promotions advertised online attract the highest level of response. The data shows eight million adults made a purchase after seeing an online promotion, six million...
We seem to be approaching a watershed for many decisions about the future of TV.
We are the online sales department within IDS, the leading convergent ad sales house. The team is responsible for maximising online commercial revenues across Virginmedia.com, the Perform network, UKTV, Comedy Demon.com and our Online Video Alliance (OVA).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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